Search Engine Optimization: Save Money By Doing It DIY

Building a web site is just part of the process of getting your business noticed online. SEO is a key part of the puzzle. If your site ranks high on various search engines, it is natural to expect to get lots of traffic in your website. This article will list some useful SEO tips that can help boost your website’s search ranking.

In order to use search engine optimization to increase your visibility, your website must be well coded. Say you use primarily JavaScript for the content on your site, but you have messy code – indexing it will be difficult for search engine spiders. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

Buy a domain name that is easy for people to remember and relates to your product. This is helpful for people who learn about your site from places like Youtube. A simple, catchy name will be easy to recall.

When trying to enhance your site’s search engine optimization, be patient. When you do these things it will not happen immediately, it will take time. If the creation date of your site is not very long ago, it may take a few months to build your SEO. Like the promotion of any brand, time needs to be taken to build brand awareness.

Description Tags

Make the most of your meta description tags. They are useful to reach your search engine ranking goals. Description tags play a large roll in your site coming up during a search. Make your meta tag information concise and meaningful. The better the quality and effectiveness of your description tags, the more likely people are to actually visit your site, even when your competition ranks higher than you on your keyword’s search engine results page.

In order to make a page stand out to search engines, try to include relevant keywords in the URL of the page. The page won’t rank high if the URL has numbers or symbols. Include the keywords you would use yourself.

Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. Product feeds list details such as images, descriptions and prices about the products and services you offer. Present these to search engines as well as to websites that list comparison shopping. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.

Social Networking

In order to boost search engine results for your website, learn the basics of social marketing and take advantage of all the free social networking websites that are available. This means more than just signing up at the popular social media sites like Facebook or Yelp. Many social networking sites cater to specialized groups or interests, such as Christians or photography. Join those which match your business’ field and maximize your options.

Find out what keywords you should include first. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. You should emphasize your keywords in your site in order to increase your search engine rankings.

Utilize a descriptive and unique title tag as a way to ensure that different search engines will be able to comprehend the content on your website. Keep your text down to 60 characters or less, since many search engines cut off the content at that point. Additionally, they give words appearing after the 60 character limit less weight.

Your site should be simple to read. Adding accessibility functions to your site can help to attain higher ratings. While you are trying to optimize your site to get the best search engine results, keep the reader in mind as well.

Publish fresh content to your site as much as you can. Set a goal for yourself, and follow through on it. Websites with new content will be more attractive to the web crawlers than those with older updates. Featuring new content frequently will earn the site a much better ranking.

Duplicate Content

There are ways to do your own search engine optimization. Look to online resources to help you learn all that you can. Plenty of websites exist that can help you become an SEO master.

Duplicate content will subject you to spam filters of the search engines. Sometimes you might even be posting duplicate content and not even know that you are. If you place your product’s description on a lot of pages to save time, know that a search engine will consider it spam most of the time.

Don’t use a ton of keywords. Use 10 or so keywords that tell what your website is about. If you want to know what keywords to use, try utilizing analytical tools.

It is very important to have descriptions of you links in “alt” tags. If the person viewing your site has blocked images from being seen, these tags will replace those images. The page’s ranking will be improved, because search engines can index and read alt tags.

Adding keywords to comment tags is believed to be a good practice. Focus instead on the content within your website.

You should not have webpages consisting solely of links on your website. Incorporate the links throughout your pages and make them blend well with the content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. If your links flow naturally with your content, it will improve your relationship with both human readers and search engine bots.

A great tip about optimization is to include current events and topics that have relevance to your product. This brings in visitors that might not even have been looking for your type of services. It can also make your site appear more informative to the regular audience.

While these tips on SEO are useful now, remember that the algorithms for search engines are always changing. To ensure continued search engine optimization success, it is important to consistently read about new techniques in the industry.

Your website should be accessible to a wide variety of audiences. Obviously you want to obtain higher rankings so your website has to be simple, clear and easy to use. Functions that allow bold, enlarged fonts should also be used to attract the reader’s eyes. Your site should be easy to read and easily found by search engines.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.