Become Great At Video Marketing With These Simple Ideas

Those who are not using video marketing to promote their business are getting left in the dust. Many people are addicted to YouTube, and if your video is interesting and informative, they’ll stop watching cat videos long enough to check it out. If you want get started with your own video marketing plan, read on for some great advice.

Video marketing should not scare you. You can easily create your own videos with a good camera and a tripod. You can show your viewers how a product is made or just talk about all the features of your products.

As you begin to make more videos, your following will increase. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. This also increases your exposure on the Internet and draws in new viewers.

The key to a successful marketing video is to be brief and make your point known. Many people are not willing to spend a lot of time watching a video online. If you want to have a long video, do not make just one. Split it into a series.

If you are going to use YouTube, make use of different editing features the site hosts. For example, you can annotate your video. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

Production Value

When you produce video marketing content, do not get stuck on the production value of your content. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Huge companies have made great marketing plans with simple videos.

If you make more videos, the better it is for you. Your viewers need regular fresh content in order to keep coming back. That means you also have wide exposure among new people who may happen upon your individual videos.

You should include screenshots of your web pages in your videos. This lets viewers see how the site is formatted. Screenshots may be used for how-to videos too. Just save the screenshot and edit it into your video.

In video marketing you have a very short time frame to capture your viewers attention. The first 15-20 seconds of your video are crucial. During this time, a video teaser should be used to draw in viewers.

Get your employees and coworkers involved in your video marketing efforts. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. You should not hesitate to feature more than one employee or colleague in your videos.

Spending a lot of money and time on a video does not mean it will yield better results. Lofty production values do not always make the most beneficial videos, in terms of generating profit. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

Prepare a script for the opening and closing of your video. Be sure to introduce yourself and say a little something about your company at the start of your video. In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.

You need to know how to track your video’s performance statistics regularly. Watching the video yourself will give you an idea as to what people might think of it. You need the tracked statistics in order to know if you’re getting where you’re supposed to. Check the number of viewers your video has had, as well as how long they actually view for.

A tripod could be a very valuable tool. A shaky camera is a good effect for artsy films but not for your video marketing campaign. For your marketing videos, you will want normal shots and steady panning. It takes only a matter of seconds for your viewer to determine the value of your clip.

Are you selling a product? Make a video showing potential customers how your product works. Visual learners will appreciate the opportunity to see a product in use. A lot of potential customers will be convinced once they see a demonstration.

Also make sure to share the video widely. Send it to loved ones. Add a blog posting on your website that discusses it. Send a link to your customers via email or snail mail. Place it on Facebook, YouTube, and other sites that host video. Tell people!

Since you are more informed about video marketing, you’re ready to start making videos. You need to keep reading beyond this article, though. People are discovering new tips and secrets every day. The more knowledge you have, the better videos you will create for your marketing campaign.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.