Helpful Video Marketing Tips You Should Know

If you own a business or are in charge of marketing one you are aware of how important promoting it is. You might have tried newspaper ads, billboards, or radio. However, you may be overlooking one of the best forms of promotion: video marketing. This article will provide you with the information you need to get started.

Video marketing shouldn’t be scary. You can make videos easily with a tripod and decent camera. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. This includes things like video annotations. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15 seconds of your special video clip are the most important. This is the place to have a unique perspective and hook the viewer.

To get your videos to go viral, provide excellent content. The quality of your camera is not the deciding factor. People will sit through a mildly boring video if the information is relevant. That said, buying the best camera you can get can help you have a better quality video.

Optimize your videos. Whenever you upload videos to different sites, make sure each video has a different title and description. Don’t forget your keywords! Contact information is a must, too.

Production value doesn’t have to be the most important part of your process. Having a good looking video with no good information is worthless. Even major computer manufacturers have found success in using simple videos made by individual employees.

If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.

A high production cost does not guarantee a good video. It isn’t necessary to have professional gear for your videos. A fancy script is not really necessary either, nor are boatloads of confidence required. Relax, turn towards the camera and talk naturally. Actually, it may not be necessary for you to do this. For example, you can use PowerPoint presentation or screen captures for your videos.

How-to videos are becoming very popular online. Producing tutorials for your products allows you to easily target your niche market. After they realize you know what you are talking about, they will seek out more information from you.

If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.

If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. Don’t shy away from using more than on person, if doing so will be to your benefit.

You need to maintain a consistent and specific tone in your videos. A laugh-out-loud funny video can be equally as successful as a how to video. Think about your product and the demographic you are striving for. These factors should strongly influence the approach you take with all marketing videos for your business.

Bring your camera along to any professional event. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. You need to make sure your public talks are recorded, too.

Always make sure you’re keeping good track of your statistics. You can tell so many different things from the statistics that are provided. All of this can help tap into a niche of clients.

Have a sign-up form for an email list on the same page as your videos. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.

Videos can be used to give people a closer look at how your business operates. One way to help your customers to relate to you is by making a video about your business. People will enjoy seeing a more personal, intimate side of your business.

If your customers seem to ask the same questions, make a video which answers those questions. You might want to create a video for Frequently Asked Questions. This allows them to choose how they receive the information and know exactly what they may be hunting for.

Social Media

Have a tone on your videos that is consistent. A laugh-out-loud funny video can be equally as successful as a how to video. Consider both the product or service that you want to market, as well as the demographic you want to reach. These qualities, as well as your image, are the most important factors for your tone.

Video marketing can enhance your web and social media presences. A visitor who inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as well. Draw attention to your other campaigns so customers can subscribe to the campaign that is adapted to their needs and habits. You can boost traffic and grow profits by linking social media sites and video sites.

The last few paragraphs illustrate the importance of video marketing in the world of online business. The old-fashioned way of advertising is not enough. Online capabilities have made video marketing an option that is easy to approach by new business owners, yet vital to the success of many larger organizations. Use these tips and you will make a lot of money.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.