Secrets Your Video Marketing Peers Won’t Tell You

Are you relying on videos to promote your business? If video marketing is not something you do, consider it! Radio advertising and newspaper ads are not as popular as they once were. This generation is drawn to things that are online. Keep reading so that you can get advice on how you’ll be able to get the Internet to get people to notice your business.

You should make as many videos as you can. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. Also, this helps you speak about topics viewers may want to know more about.

The best content will go viral. It doesn’t require a fantastic camera to get viewed by millions of people. As long as the content is important to viewers, they’ll watch it. Still, you want to buy the best camera you can afford.

The cost of production does not determine the quality of the video. Producing a clear and quality video is really the outcome that you want. You don’t even need the best script or a lot of confidence. Just keep your personality up front and speak directly to the video camera. You may not have to do this. A slideshow or a PowerPoint could also do the trick.

Don’t expect people to devote a lot of time to watching your videos. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. You can usually put the link right in the video player for easy access. Thus, your link stays put even if your video is shared or ends up someplace else.

If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. You can include multiple people, too.

Do not ignore YouTube. You need to concentrate your marketing campaign here. It gives you free hosting for your videos. Additionally, you will be on the 3rd most popular website in the known universe. Since it is the most popular video sharing site, your video is more apt to be seen.

Any event is a good time to take a video. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. Have someone record any talks you give, too.

Don’t forget about an analytic program for your videos. You will be able to determine the number of viewers you have attracted, what time of day your video is most often watched, and from where your audience originates. You can use this information to your advantage to promote your business to new outlets.

Ask for help in your video marketing efforts. It is not easy to constantly be creative and come up with new ideas. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do this often to ensure you keep coming up with great content.

Motivate team workers to help you in your video marketing. The ideal person is someone personable and good in front of the camera. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.

You are dreaming if you think you can upload a video to YouTube and it will go viral all by itself. You have to utilize many marketing strategies in order for it to be effective. People cannot view it if they don’t know it’s out there.

Videos should be packed full of information, but also be short in length. Keep in mind that your viewers will more than likely have a very short attention span. Try keeping videos under five minutes to keep people from getting bored midway through. No matter how good your content is, nothing good will come out of it if they’re distracted.

Always start your videos with a genuine and friendly greeting. Let them know which company you work for and who you are at the start. Refresh their memory by repeating your personal name and the name of your business as you close your video.

Use a consistent approach in each of your videos. Serious how-to videos or funny videos both work equally well. Take the time to really get to know your audience so that you can cater your videos to them. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.

People love a good story. Do you have any amusing or inspiring stories that you can share about your business? Share videos of things like charitable events and give people a description of how it went. Include customer stories too.

Video marketing needs to be a central part of a successful marketing strategy. You’re no longer reliant upon traditional advertising strategies to make a profit. As always, the business needs to follow the audience. Now, the audience is online. Make use of these tips and you can attract all kinds of new customers to your business.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.