Video Marketing 101: Small Steps That Produce Big Results

Online video is the latest frontier in marketing. Thankfully, it’s very easy to obtain a video camera, shoot your video, and upload it onto the Internet. High speed Internet makes video sharing a snap. If you wish to start video marketing, then you’ll need to know these tips.

Keep your marketing videos short and sweet. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer.

Offer great content to have a video go viral. You need not have expensive video equipment for your video to be viewed by millions of people. Folks will surely watch any video that offers the information they truly want. But if you can, purchase a quality video camera as well as professional editing software.

You can’t have too many videos online. You should be putting up new videos frequently so that your viewers come to expect new content whenever they arrive on your channels. This will help to draw in different types of viewers, thus giving your business much more exposure.

When shooting a video it is okay to keep things simple with your equipment. Spending a lot on making the video does not ensure good results. Some of Dell’s best promotions have been made by ordinary employees.

You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. The initial 15 seconds of the videos you make are the most important. This is where a special point-of-view or teaser can help captivate them to watch the whole video.

Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

Video marketing can be a smart way to interact with your target market. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. Send out some sample products to the chosen questions.

If you are making a video, you should ask your audience to do something. Use the “call to action” technique at the end of each video. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. The easier it is for people to sign up, the faster your mailing list will grow.

Personalize the look of your business by using video marketing. One way to help your customers to relate to you is by making a video about your business. Customers will trust you if they get to know you and see you being honest.

Social Media

When you make content for video marketing, don’t worry too much about the production value. You won’t get a lot of views just because you spent a lot of money producing something. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.

You should always tell your customers how to find you on social media in your videos. Someone who sees you on a video sharing site may not know you have a presence on social media too. Promoting other sites drives your business to them. Social media accounts that are linked to video sites can significantly increase your customer base.

How did your video go? Use the comments to determine your next step. Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.

Keep your video short and packed with information. Keep in mind that your viewers will more than likely have a very short attention span. Videos under five minutes are ideal. You might have great content, but it won’t help you if you lost viewers before the video is over.

Making a video is just part of the battle. Video promotion is key too. By actively promoting your content, you can boost click-throughs and achieve better results overall. Include quality information, but don’t be shy about letting others know what you have done.

The call to action should end your video. Lead folks to your products, and tell them what to do to get them. Give instructions that are easy to follow, so that people are able to do so whenever the next opportunity arises. A call to action that’s powerful is a great way to finish every video.

After posting your video on YouTube, you should embed it on your site or blog. This way, viewers can watch the video right from the site where they also purchase your products. Don’t worry about lost views since Google counts views no matter if the video is on YouTube or embedded on other sites.

Video Marketing

You should always put a link to your mailing list, as well. People normally want to register for further information when they like your videos.

You should now be able to approach the subject of video marketing with confidence in your choices while feeling comfortable with the media that you present. Keep it all in mind as you work. You’ll see great results if you do, so get out there and start working on your video marketing!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.