Video Marketing To Help You Sell More

The old marketing ways are boring. You should be if you want to attract more customers. Is video marketing something you have tried? If the answer is no, it’s time to try it out. It is truly an effective strategy. This article has advice on video marketing that can give you some inspiration.

Marketing videos should be concise and informative. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

Don’t be scared by video marketing. It is not hard to come up with a video as long as you have a camera. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.

It’s best to make as many videos as you can. New videos should be posted regularly so that your customers will expect new content from you. That way, you will also be able to discuss a wider array of subjects with your newly expanded audience.

Take screenshot of your site to include in the video you make. This technique will allow your viewers to see your website in action. Another valuable use of screenshots would be in tutorial videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.

You do not necessarily need strong production values in order to have an effective video. You don’t need professional gear if you can keep the image focused and balanced. You don’t even need the best script or a lot of confidence. Simply act naturally and speak directly towards your camera. You might not need to do even that much. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.

Trafficked Site

Use video marketing to reach out to your customers. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. Those who have their questions asked should get a coupon or other reward.

Do not ignore the power of YouTube. Your video marketing content and campaign should start here. After all, it’s free hosting for your videos. You can also take advantage of being on the third most highly-trafficked site anywhere. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!

Your content should be informative and useful. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. Viewers expect videos that are interesting and helpful, not boring advertising. Making interesting videos can get you traffic that will continue to increase.

If you have a team of employees, get them all involved in your video marketing efforts. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. If you can, use more than one colleague.

Keep your videos relatively short: no more than 10 or 20 minutes. You may need all of that time if you are showing your audience how a certain product works. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Keep your videos consistent to get the best results. You can easily relate to your audience by showing a more humorous side. Your tone should be adapted to your audience and to the products you are selling. Use this to figure out what you’re going to make your videos like. They can be more serious, or more fun, depending on who you’re trying to work with.

Always carry a video camera when attending trade shows, conventions or other industry events. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you do any public speaking, be sure the event is recorded on video.

Always make sure you’re keeping good track of your statistics. These allow you to identify how many people watched your video and at what time of the day it was watched. Any of the strategies described can help you immensely.

Optimize your videos. Whenever you upload videos to different sites, make sure each video has a different title and description. In addition, ensure you’re including the targeted keywords. Include your contact information with each video post to ensure your visitors can easily contact you.

Ask for help in your video marketing efforts. It is a little hard to think of ideas and things when you’re making a lot of marketing videos. Hold a brainstorming session with a diverse group of people to generate the most interesting ideas. Do this on a regular basis, and stay on top of things.

Use video marketing as a way to show your potential customers that you’re a person just like them. Make a funny video about what goes on in your office. Customers will trust you if they get to know you and see you being honest.

After posting your video on YouTube, you should embed it on your site or blog. This gives you greater control. You can include links around the video that are related to the content. Do not be overly concerned about the loss of views; view counts will accumulate regardless of where the video was seen.

Do not fret about your video production value. Large budgets don’t always mean great returns. Some of the most basic video marketing have been done by large corporations like Dell or Apple.

Video Marketing

There are nearly an endless number of ways that video marketing can be utilized. Video marketing can assist you with expanding your customer base in many different ways. This provides great opportunities for you to attract customers and grow your business.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.