Expert Tips On Maximizing Your Video Marketing

With how challenging it is to make your mark in the business world, you need to keep your eyes open for all opportunities. One technique you can use to promote your business is video marketing. Keep reading to learn how to create videos that your customers will love, leading to more profits for you!

You can bond with your audience through video marketing. You can ask that customers send in questions so you can create video responses. You should try giving away some freebees to customers that ask questions.

20 Minutes

It is not likely your customers will want to watch videos that are more than 20 minutes long. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.

Do not expect customers to watch a video that is longer than 20 minutes. If you want to show how to use your product, you can use around 20 minutes. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

You do not necessarily have to spend a lot of money in order to create a good video. Professional gear is not necessary as long as the picture is balanced and focused. There is probably no need to develop a formal script, either. Be natural and talk to the camera. There are even times when all of this isn’t necessary. There are times that PowerPoint presentations and screen captures are all that is needed.

Your content needs to be interesting. Provide only content that is relevant, valuable and entertaining or informative. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. Folks like engaging content that contains solid information. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.

Video marketing offers you a short time to capture attention. That’s why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video.

If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. You can talk with an expert or just show how your experience went. Have someone record any talks you give, too.

Tell viewers to perform a certain action in your videos. You will call your customers into action! If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. However, in order to make this work, it’s vital that you make this process simple.

Always have content that is up-to-date and engaging to keep viewers coming back. Boring content simply drives off viewers. You want your viewers to be anxiously awaiting your next video. You will attract more viewers if your content is interesting.

Working with a team is beneficial for quality videos. You don’t need coworkers. You could use friends, family or your organizations. Make sure to give them credit at the end so they can have their name in lights.

Prepare a script for the opening and closing of your video. Information to always include is who you are, your business name and the video topic. At the end of the video, repeat your name and also state a call for action that viewers should take.

Don’t put all the weight on your own shoulders. It is challenging to find new approaches and ideas for consistent video marketing. Brainstorm with your staff, friends and family to generate a list of ideas to focus on. Spend time brainstorming once every few weeks or so to generate a fresh inventory of ideas and insights.

Even if your first video is a simple product demo or review, it will help show you how great this technique is. Apply the tips in this piece and flex your creative muscles. Your video is really an extension of your business, so it is something that you really want to put a lot of effort into. It may be the best thing that ever happened to your business.

Make sure your videos remain on-topic and focused. You don’t want to find yourself wandering too far away from the topic. Put together a detailed outline and include all the points you want to talk about. Being focused is going to help you have video marketing success.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.