Take Advantage Of Video Marketing With These Tips

The use of video marketing is becoming a necessity for many businesses. Customers love to watch videos, and they are a fast and easy way to communicate with your audience. If you want to get rolling when it comes to video marketing, make sure to heed the advice that follows.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. You have to catch their attention within 10 seconds. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

Remember that coming up with your video content is just half the battle. Promotion is another key factor that needs to be utilized. If you market your videos well enough, you can get a 900% increase in your subscriber base in a relatively short time. Make good content, but also make sure people know it is up.

Video marketing should not scare you. It is simple to make a good video with basic equipment. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

Make interesting content. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. Everyone is looking for useful information, not a simple commercial. If you have interesting videos you will get more viewers.

If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Try to choose someone who likes the camera and has clear speech. If you can, use more than one colleague.

Develop an image for your videos. A laugh-out-loud funny video can be equally as successful as a how to video. You will, of course, want to keep in mind who you are marketing to and what would be appropriate based on who will be seeing it. Understanding your audience can really help you to grow your business successfully through video marketing.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. For example, you can instantly add annotations on your videos easily through YouTube. These are perfect for extra information, coupon codes or even links.

Bring your camera along to any professional event. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

Video Marketing

Once you have learned more about video marketing, you can start creating videos of your own. These tips aren’t the be all and end all of video marketing, however. There are lots of things you can still learn about this form of marketing. Your campaign will become more efficient as you learn more about video marketing.

Engaging titles are very useful for video marketing novices. Make sure it relates to your video and is easy to remember. It’s what gets people to view the video in the first place. Take the time to think of creative and relevant titles for successful video marketing.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.