Expand Your Companies Reach With Video Marketing

One great choice for the promotion of your company is video marketing. However, it’s essential to know how to do it properly. This article provides helpful tips for marketing through videos.

Be sure you optimize the videos you’re putting up. Whenever you upload videos to different sites, make sure each video has a different title and description. You must make sure to include their targeted keywords too. Contact information is a must, too.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 20 seconds are crucial. Provide something almost immediately that draws your viewers in.

Be sure you optimize the videos you’re putting up. When you upload videos to more than one site, you should have unique titles and descriptions for every one. You also need to include any targeted keywords. Also, include your contact information so customers can reach you for more info.

Remember that your video content is just the beginning half of your work. You have to also promote your videos. You’ll get more clickthroughs with good marketing techniques. Great content only works if you get visitors to see it.

Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need the best equipment as long as what you’re using does a reasonable job. You don’t need a lot of confidence or a great script, either. Just be yourself and speak into the camera. Perhaps you don’t need to do so, however. Screen capture sequences and PowerPoint presentations sometimes get the job done.

If your customers are having issues with one of your products, do a tutorial. This helps those customers that have been having trouble and promotes the product to future customers.

When producing video content, don’t fret too much about production values. You should be more concerned with getting the best return on your investment. Huge companies have made great marketing plans with simple videos.

The content you use needs to be interesting. Make your video really pack a punch. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People are interested in videos that tell them something useful, not just a dull ad. The more interesting, the more viewers.

You should always keep making videos so your customers will come back and watch again and again. Boring content only repels viewers, which is not good for your business. Always leave viewers wondering what you have up your sleeve for the next video. Great content will boost sales.

Don’t forget to script “hello” as well as “goodbye.” State your name and position, the company name and what you are going to talk about. At the end, remind them of who you are and include the call to action.

Keep YouTube at the forefront of your mind. You should begin your video marketing campaign here. After all, it’s free hosting for your videos. It is also one of the highest viewed websites. YouTube is a popular search engine and the number one video site.

Social Media

Your videos can also be used to promote other websites or guide people to your social media sites. If you are found by someone by chance, you want them to find you elsewhere too. This way, you can increase the amount of traffic you get on all of your sites. Social media links to your video hosting sites can really boost traffic and business.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It is necessary to market the video itself through blogs, websites or social media. People have to know of its existence in order for them to know to watch it.

Make videos tailored to your products; if certain ones are harder to use, make videos demonstrating their use. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.

Share your video as much as you can. Distribute it to any of your email contacts who might be interested. On your page, create a blog post sharing it. Spread the word among current customers with a physical mailing or through email. Add it to Facebook, YouTube or other video outlets. Spread the word around the globe!

Video Marketing

As you can see by now, you can get your business noticed when you implement video marketing. Nonetheless, if you don’t know the right way to make the best use of this technique well, it will not be helpful to your business. This article should have provided plenty of great tips and points of interest for people interested in video marketing.

Be sure to include good links to the products and services you wish to sell. Try to include the link inside the video player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.