What You Should Know About Video Marketing

How much do you really know about video marketing? Basically, it means using online videos to market your business. Used properly, it can be a very effective way of marketing your products. The tips that follow will help you get started.

Videos should be concise and have a clear point. Many folks have small attention spans and need to grab relevant information rapidly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

20 minute videos are frequently too long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.

Ensure that your marketing videos are to the point and as brief as possible. Many folks have small attention spans and need to grab relevant information rapidly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

Have a screenshot of the website you run in your videos. This allows viewers to get a feel for your website’s layout. How-to videos also could benefit from website screenshots. Simply figure out how to save your screenshots and splice them into the videos using your editing software.

Video marketing is characterized by the short period in which you must grab the attention of viewers. Your videos’ first 10 seconds should be solid. Start off with a unique or interesting point to grab their attention.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You really don’t even need to have a perfect script. Just talk to the camera and be calm. Perhaps you don’t need to do so, however. A slideshow or screencast can get the message across in some cases.

Optimize your videos by using keywords. When uploading videos to multiple sites, you need to create different descriptions and titles for each one. Don’t forget the keywords, either. Also, include your contact information so that people will be able to find you should they have the inclination.

If you need to go to some kind of public event for your business, take along a camera. This will give you the opportunity to interview experts and/or document your experiences. If you are speaking at the event, have someone film your talk.

When you create a video, ask the viewers to take an action. This is better known as the “call to action”. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. The key to success is to make these actions easy for your viewers.

Video Marketing

If your customers do not understand how to properly use your products, a video may be called for. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.

Video marketing can get your name out there. The tips you’ve read here will help you spread your business world-wide. Use the advice here to start developing your marketing strategy with video marketing.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.