Perhaps you have heard the term “video marketing” but been unsure what it means. Video marketing is about promoting a product or a service through videos. When used correctly, it is a great marketing boost! Here, in this article, you’ll learn some basic concepts.
You shouldn’t allow video marketing to intimidate you. A tripod and a good quality camera are all you need in order to make your own videos. You may want to give a demonstration of the way your products are made or simply speak with viewers.
The key to a successful marketing video is to be brief and make your point known. Internet users get tired of things quickly, and they simply want good information in the briefest format possible. Long videos should be cut up into segments and posted every few days as a series.
When you produce video marketing content, do not get stuck on the production value of your content. There is more to a video than production value. Some of the most basic video marketing have been done by large corporations like Dell or Apple.
Take screenshot of your site to include in the video you make. This will allow viewers to see how your website is set up. Another valuable use of screenshots would be in tutorial videos. Try saving a copy of the screenshot and then use some video editing program to include it into the video.
If you are promoting a product, you can use video marketing to show the world how to use it. This is a good way to give people an idea of what your product looks like and your video can also function as a user manual. Seeing it at work is a great sales booster.
Video marketing should not scare you. It is simple to make a good video with basic equipment. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
You do not have to have a professional record your video for you. You don’t need professional gear if you can keep the image focused and balanced. A fancy script is not really necessary either, nor are boatloads of confidence required. Be yourself and look in the camera while talking. There are even times when all of this isn’t necessary. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.
Try to stay relevant and remain focused on every video you make. It is easy to stray away from your topic if you don’t come prepared. Write down what you want to get across in the video. If you can concentrate your efforts on the task at hand, you will find it easier to achieve the desired results.
If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. The link should be in the video player. When you do this, the link will follow the video regardless of where it is embedded or shared.
It’s best to make as many videos as you can. When your visitors check out your channel, they’re going to hope to see you constantly adding new videos. That way, you will also be able to discuss a wider array of subjects with your newly expanded audience.
Video content analytics are extremely important. Track statistics like where visitors come from, when they are watching and how often they view your videos. Any of the strategies described can help you immensely.
Do not take the whole burden upon yourself. It is not always easy to devise new and different ideas for a continuing video marketing campaign. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Try to ask for ideas often to help you stay on top.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. For example, you have the capability to put annotations in your video. This is great for sharing links, adding extra information about your product or providing a coupon code.
Promote your presence on other social media sites in your marketing videos. Someone who sees you on a video sharing site may not know you have a presence on social media too. They will begin to create a feedback loop of self-promotion. Increase the number of visitors to your video websites by including links in your social media messages.
How do you know which videos work? Guessing is not accurate enough to base a business plan on. However, looking at statistics will give you a more accurate picture of how your video is being received. View counts and view times are necessary pieces of data for measuring.
A big mistake in video marketing is to get caught up in production value. Many times you will not get a great return on a very large investment. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
As you can see, video marketing is a surprisingly easy way to reach a large audience. As long as the information here is used, it’ll be even easier. Use this advice to get the most out of your video marketing campaign.