To put it frankly, the world revolves around Google. If your website lacks optimization for search engines like Google (or Yahoo! If you do not optimize your website for searches by Google (or Bing and Yahoo for that matter), it will not reach its full potential. Use the tips here to help you start your SEO and bring the users in.
Coding is an important aspect to consider when you are using SEO. If you have a confusing site with sloppy coding your site will be unable searchable by spiders. In addition, you won’t be indexed if you have Flash included without a description written out.
If you want to be higher up on search engine results, help the web spiders out. Spiders analyze all aspects of your site’s content, but that content must first be easy to find. Create a site map to help the web spider to determine what is most important about your website and figure out the page hierarchy.
Take a peak at your competitors’ website code. This will let you see how they are using SEO on their own website, and what keywords they are using. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.
Use header tags as best you can. Since you don’t want headers that are too big, you can implement CSS to reduce the size. Headers work to your advantage because a search engine checks this before ranking a site. Use the headers (H1 and H2) to emphasize important elements within your pages.
Your domain name should be both relevant to the product you’re selling and easy to remember. This can make it much easier for visitors who have seen your content on a video sharing site find your website, as it is easier to pronounce and recall.
Keep in mind that spiders cannot identify obscure URL names, so be mindful of this when you create new pages. Search engines spiders have a difficult time navigating dynamic URLs, and as a result, may not index your site correctly. The best way to avoid this problem is by converting dynamic web addresses to static URLs that include your main keyword instead.
As you are making the URL names for the different sections of your site, it is important to realize that search engine spiders do not understand dynamic language or session identification names. Put relevant keywords and meaningful names in your URLs to help the spiders.
Product feeds can really help bring you business by reaching a broader online audience. Feeds like this detail your services and products with images, descriptions and prices. Submit these to comparisons sites for shoppers as well as to search engines. A feed reader is a program which allows people to keep up with their favorite websites via email. Your clients may interested in following your feed this way.
Write and publish new content as often as possible. On Monday, write down the number of stories you will write this week, and don’t waiver from this commitment. Search engines place a higher value on websites that publish new content consistently than on websites that rarely or intermittently produce new content. Consistently updated content equals higher page ranks.
Use what you have learned here and stay on top of the online business. The more relevant your website is, the higher your results will be. Implement these tips today and get ahead of the game. If you don’t employ these strategies, your competition certainly will.
After deciding on your keywords, be sure to place them in the title of your web page. Your title should be attention-grabbing and relevant to your content, in addition to containing keywords, since it’s the first thing a visitor will see when deciding whether to visit your site. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find what they are looking for.