Build A Stronger Business With Better SEO

Many new webmasters and business owners rely solely on articles and paid adverts in order to increase their visibility online. These methods might work, but only proper SEO can ensure that those sites will earn prime placement on the front page of a search engine. Use the tips that are in this article and you can start to raise the profile of your website.

When using SEO techniques to set up a website, it is better to use several short articles pertaining to a similar topic instead of one very long article. Long pages are weighed less and short ones weigh more. Visitors are also not likely to read an article in its entirety if it is overly long.

Select a keyword specific domain name. This will make your domain name memorable and easy to search for. Not all clicks to your website will come from your marketing efforts. Some people will stumble on your site while searching for similar products.

Header tags are quite important. Headers are large at times. However, CSS can be used to alter the size. Search engines just love headers. The most important aspects of your page, like the service or product you are offering, should be flagged with either H1 and/or H2 tags.

When you help the web spiders, you can expect to grow in search rank. There are always spiders going through your content, searching for various keywords, and they need to know how to get to all the pages on your site. A site map is a great feature to help spiders determine which pages are the most important.

Anchor Text

When using internal links on your site it is very important to use the anchor text correctly. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.

You need to get more visitors to your website and keep them there to increase your page rank. You can find out how much time someone spends on your site with services such as Quantcast scores. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

Use header tags within your webpages. Do not make these too large or wide. Headers are one thing that search engines use in the ranking process. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

Look at the source code on the sites of your competitors. This can give you insight on how a successful website operates and help you develop your own successful website. You don’t want to copy what they are doing, but this bit of detective work can give you ideas of keywords of your own.

When making URL names for each page, keep in mind that search engine spiders cannot decipher dynamic language and session id names such as /page_id=59. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

Have you considered using a product feed in order to promote your website’s presence to a wider audience? This could lead to a growth of your clientele. These feeds will list details about your products and services, such as images, prices and descriptions. Your feed should be submitted to important sites like major search engines or comparison sites. Let customers have the option of using a feed reader to follow your feed as well.

Quantcast Scores

Retaining the visitors you get from search engines will not only increase your profits, but also your search engine rank. There is more and more evidence available suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Message boards and forums can encourage visitors to stay on your website for a long time.

To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. Feeds can contain information about your business such as prices, descriptions and pictures. The best places to submit are shopper comparison sites and the major search engines. Customers will also be able to use a feed reader to subscribe to the feed.

SEO is really a DIY project. There are many resources that can teach you what you need to know about search engine optimization. You can look at tons of terrific websites and books as well.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.