Video marketing provides the means to improve your business. Creating eye-catching content isn’t as simple as it may look. There are many different things to consider when it comes to video marketing. Read on and learn some key tips and tricks that will really help with any business’ video marketing strategy.
If you’re going to make a marketing video, keep it short and to the point. People generally have a small attention span and want quick access to information. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages.
When you produce video marketing content, do not get stuck on the production value of your content. High production values do not mean getting good returns back on your investment. Even large corporations, like Dell, have been successful with simple demos made by employees.
You shouldn’t allow video marketing to intimidate you. Creating quality videos is easy as long as you have a camera and a good tripod. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Interesting content is king. Make sure your videos are fun and entertaining while also giving your viewers important information. Using video hosting sites like YouTube can boost your traffic, but having a boring video about your business will not. Everyone is looking for useful information, not a simple commercial. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
Make sure you take a video camera with you to the public events you attend. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you do a public talk, don’t forget to ask someone to record that for you.
The more videos you make, the better. You need to produce new videos constantly so that you give your customers the content they expect. This will help to draw in different types of viewers, thus giving your business much more exposure.
Your intro and outro should both be scripted. Just give basic information, but make it interesting so people will want to continue watching. In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.
Promote your presence on other social media sites in your marketing videos. A YouTube user can be directed to Facebook, for example. Draw attention to your other campaigns so customers can subscribe to the campaign that is adapted to their needs and habits. Linking to your videos through social media boosts traffic greatly.
It is a good way to find out what customers want from you. Have customers supply you with questions to answer in a weekly video. You may also offer freebies to those whose questions you share.
When posting marketing videos on YouTube, be sure to moderate comments. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. Turn off comments if you don’t have time to moderate them.
Be nothing less than genuine about your content and who you are in your videos. People need to get a feel for who you really are. They will buy from you if they feel like they know you better. They will identify the products with you personally.
Do you consistently get questions about your products or business? If you do, then this is a great opportunity to answer some questions for many of your viewers at the same time. Just a very concise video that explains a few extra points about your product can go a long way.
20 minute videos are frequently too long. If you are taping a demo of your product, do it in 20 minutes or less. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Don’t make your videos appear like advertisements. Your viewers can lose interest in videos that are nothing more than sales pitches. You must provide them with helpful content like fun facts, useful tips, product demos, or answers to questions.
Use a voice over if you have a shy attitude about speaking. You may not have used video because you have an aversion to being recorded for others to see. That said, you can show the product with you talking instead. You need to just record yourself speaking and then transfer it to a video of your product.
Solve a problem or answer a question in your videos. Over the course of the video, you should’ve answered any questions the viewer may have had. Encourage your readers to share this video with their friends.
Keep all of your videos optimized. Create unique titles and descriptions when uploading your videos to different sites. You must make sure to include their targeted keywords too. You should also include information in case a potential customer needs to contact you.
If you want to make videos in another language, find a professional translator who can help you. Do not rely on an online translator if you want to market your wares or services to people who speak a different language and/or have a different culture than yours. You will gain the respect of this customer base if the videos are translated properly and are easy to understand.
When people tell you to “keep it real,” they mean in videos, too. If you exude honesty and sincerity, viewers are more likely to have faith in what you tell them. The less trustworthy you appear, the less likely they are to enjoy the video and share it with their friends.
As said previously, video marketing, although difficult, is quite effective. Use the advice found in this article to ensure your marketing efforts pay off. Keep in mind that you have to thoroughly plan and flawlessly execute.
Production value doesn’t have to be the most important part of your process. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Some of Dell’s best promotions have been made by ordinary employees.