Video Marketing 101: Small Steps That Produce Big Results

A lot more commerce is happening on the Internet, so companies have to know how best to attract customers online. It is through video marketing online that you can broaden the reach and scope of your business. These tips will show you how to start making videos.

If you make more videos, the better it is for you. New videos should be posted regularly so that your customers will expect new content from you. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.

Keep your videos relatively short: no more than 10 or 20 minutes. You can go that long only if you’re doing a very in-depth how-to video. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

It’s better if you make a wide selection of videos. When your visitors check out your channel, they’re going to hope to see you constantly adding new videos. This will help to draw in different types of viewers, thus giving your business much more exposure.

Your video should contain your website’s screenshot. This technique will allow your viewers to see your website in action. How-to videos can also incorporate screenshots. Save the copy of the screenshot, then use an editing tool to add it to your video.

When promoting products, videos can demonstrate proper use. Demonstrations are particularly effective at getting people to become confident in products. If they can see for themselves how your products work, this can be powerful.

You have to grab people’s attention right away if you want them to view your entire video. The first 10 to 15 seconds is the most crucial. Have a ‘hook’ that will draw people in and entice them to watch more.

You can bond with your audience through video marketing. Request that clients ask you questions then respond in video form. Give out some free products to the people who sent the questions you selected!

How-to videos are ranked as one of the highest searched topics on the web. When creating tutorial videos, those interested in your topic find your videos. Once people identify you as an expert, they will continue to check out what you may have to offer.

You shouldn’t neglect YouTube. Begin your campaign of video marketing there! YouTube offers free video hosting. You also get immediate exposure to a large number of viewers. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!

If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Try to choose someone who likes the camera and has clear speech. Don’t hesitate when deciding to use more than one person.

YouTube offers editing features on their site. One tool allows you to put annotations into your creation. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

You should always think carefully about what you are putting in your videos. It is possible to track viewers, viewing time and location. You can use all of this information to learn more about your potential customer base.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It is necessary to market the video itself through blogs, websites or social media. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral.

Make sure you don’t neglect to share your videos often. Email it to friends and family. You might also embed the video into a blog post, or on a special section of your website. Get the word out to clients through emails. Put it on social media sites and video hosting sites. Spread the word!

If your marketing video is more than 20 minutes in duration, you might run into problems. If you have a specific product being demonstrated, the video can last as long as 20 minutes. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

Moderate Comments

When you put up a marketing video, know that you’re going to have to moderate comments. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you cannot moderate comments, you may want to disable them.

Try having a contest for your videos on your site. It can be something serious or even something goofy like a dance or joke! Employing user videos is an excellent way for you to become better acquainted with your viewers, and vice versa.

When distributing your online videos, don’t overlook the importance of a good title. The best titles will bring in new viewers. This can build interest into what you’ve got to say. If you want your video to be heavily viewed, you should be patient while finding the best title possible.

Video Marketing

This article should have made you realize just how good video marketing is for promoting a product. By using video, it’s possible for you to reach a worldwide audience and increase your customer base. Use this article’s advice to begin an effective video marketing campaign.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.