Video Marketers: These Great Tips Are For You

If you are a business owner, than you know it is vital that you promote your products and/or services. Maybe your traditional media marketing is failing. In the modern world, however, video marketing has become the most cost-effective method for promoting your business. Keep reading for great advice about using video marketing to promote your business.

Video marketing is a great way to stay in touch with your audience. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. You may also offer freebies to those whose questions you share.

You have a small window of time to get attention from viewers. The first 15 seconds of your special video clip are the most important. This is the part of the video that should show a teaser or something unique that makes them want to continue on.

Don’t be afraid of video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.

Keep in mind that producing your video marketing content is only the first half of your efforts. Promotion is also a huge part of the process. Paying attention to your statistics can really help you to increase traffic to your site. Include quality information, but don’t be shy about letting others know what you have done.

Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. Professional gear isn’t required if the picture is in focus and properly balanced. There is no need to script the video either. Speak directly to the camera and be yourself. You may not have to do this. There are times that PowerPoint presentations and screen captures are all that is needed.

Don’t dismiss YouTube. You need to concentrate your marketing campaign here. You get free video hosting. You’ll be on one of the most viewed websites on the planet. Since it is the most popular video sharing site, your video is more apt to be seen.

People online today have short attention spans. It is important to make a strong impact in the initial 15 seconds. Have a ‘hook’ that will draw people in and entice them to watch more.

For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.

Now that you’re finished reading, you understand how useful video marketing can be. Conventional methods of advertising are no longer as popular as before. It’s a digital world, so maintaining your online presence is imperative. Use the information here and you can expect an increase in your business’ profits.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.