How Video Marketing Can Grow Your Business

One great choice for the promotion of your company is video marketing. However, it’s essential to know how to do it properly. Thankfully, this article will help you get started.

Never miss out on a good opportunity because you’re too intimidated to try new things. All you need is a tripod and quality camera to make videos yourself. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.

When it comes to videos, the more the merrier. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.

If you’re going to make a marketing video, keep it short and to the point. Many people have shorter attention spans and wish to obtain the information they need quickly. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can even add annotations on videos. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

Production Value

When you make content for video marketing, don’t worry too much about the production value. A high production value does not actually equate to getting a good return on what you invest into it. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.

To make a good video, do not assume that you need high production value. Producing a clear and quality video is really the outcome that you want. You can create an excellent video without a script, even if you do not have any experience. Just act natural and talk to your audience. In fact, you may not have to do this at all. For example, you can use PowerPoint presentation or screen captures for your videos.

A great way to create content for your videos is to work with a team. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Just be sure to give credit where credit is due. People love to see their name in print.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.

Your content must be intriguing. It should be entertaining and/or newsworthy. You can use sites such as Facebook or Youtube to get more views on your video. Viewers expect videos that are interesting and helpful, not boring advertising. Making great content will keep the viewers coming.

Make a video detailing how to utilize your product correctly. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.

Don’t try to get everything done by yourself. It’s not possible to think of every great idea on your own. Come up with ideas by brainstorming with friends, family and employees. Don’t just do this once; have meetings throughout the year so that you continue producing new content.

Make video responses to frequently asked questions. Video FAQs are much better than regular FAQs. This provides them with options when receiving information.

Marketing Videos

Have a tone on your videos that is consistent. Remember that how-to videos are not necessarily required. Funny videos can work just as well. You need to keep in mind both your product and your target audience. These qualities, as well as your image, are the most important factors for your tone.

Consider purchasing a tripod in order to make your videos appear professional. Jittery camera shots should be left out of marketing videos. For your marketing videos, you will want normal shots and steady panning. Viewers generally decide on the value of a video in just a few seconds.

When you post your marketing video to YouTube, be prepared to moderate the comments. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. If things get too out of hand, you should just disable comments altogether.

It is better to have shorter length videos. Three minutes is an ideal cap length for maintaining viewer interest and ensuring the reporting of the proper information. In some instances, it is acceptable to extend the duration to around five minutes. Anything longer than that should be reconsidered. Short and sweet videos are best.

Always include a question in each video. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. For this to work, you must make it easy for your viewers.

Before you even read this article, you probably knew that video marketing is hotter than ever. You now know that it’s possible for YOU to capitalize on this opportunity. You have to know how to really make the most out of this technique in order to reap the benefits. Use these ideas and run a successful campaign.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.