It is rough out there in the business world, especially if you have an online business. You need to take full advantage of all marketing tools at your disposal, including video marketing. Read on to learn some creative uses for video in your business marketing campaign.
When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. You can, for instance, add annotations to your video. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you are only advertising a special, keep your video to no longer than 10 minutes.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.
Production value is not the key to a good video. If your video is in focus and balanced, there’s no need for professional equipment. A fancy script is not really necessary either, nor are boatloads of confidence required. Simply relax and act as you normally would act. Look into the camera and talk. Actually, it may not be necessary for you to do this. You can even just do a video of your computer screen.
How-tos are the most popular searches online. A great way to reach your target audience is to create tutorials related to your business. Once they’re aware of your expertise, they will come back for more.
Make your content interesting. As you create a video, make certain that it is relevant, timely and engaging. If you have boring videos, even the video marketing powerhouse YouTube can’t help you. The days of long, dull informercials is long gone. People now have higher standards for video content. There is no better way to guarantee traffic than having interesting and entertaining videos.
Don’t be afraid of video marketing. It is not hard to come up with a video as long as you have a camera. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
You need to maintain a consistent and specific tone in your videos. You can go with a quirky, fun style or go how-to, but stick with it. Think about your product and the demographic you are striving for. Understanding your audience can really help you to grow your business successfully through video marketing.
There are lots of ways to implement video marketing. Being able to have a professional online presence is one great benefit. Lay out a plan and start video marketing as soon as you can. Your business can get a quick boost from it!
The content of your video plays an essential role in its success. It is not always the best technical video that garners the most views. The informational content is the determining factor in how often your video is used. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.