Great Video Marketing Tips That Really Work

Video marketing, while quite new, is also incredibly popular. People all over the world are able to watch streaming video now that more people have access to broadband connections. The article below has the information you need to know about video marketing.

Use video marketing to reach out to your customers. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Offer deals or prizes to anyone whose question is answered in the video.

Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you’re just updating folks, do it in 10 minutes or less.

When producing video content, don’t fret too much about production values. Spending a lot on your video does not necessarily result in a good return from your investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

You should have a screenshot of your site included in your video. This will allow viewers to see how your website is set up. Screenshots also do great in how-to videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.

You do not necessarily have to spend a lot of money in order to create a good video. You do not have to have a professional camera to do a video. Reading from a script can seem fake and sound awkward. You should try being natural and speaking as you normally do. Actually, that might not be necessary. A slideshow or a PowerPoint could also do the trick.

Attempting to do everything on your own is not a wise move. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Hold a brainstorming session with a diverse group of people to generate the most interesting ideas. Do this on a regular basis so you can keep making them.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. That’s why the first few seconds are so important. This is the part of the video that should show a teaser or something unique that makes them want to continue on.

If you do not want to create videos yourself, get others to do it for you. Have a contest with customers to make the best video. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.

When you put your video on Youtube, you should always answer your comments. Some viewers get their opinions by looking at what others have said. Therefore, if there is negative feedback, your campaign may suffer. If you can’t moderate your comments, then you may want to disable comments.

Your video doesn’t need to stay only on video hosting sites. Embed it on your own website as well! That way, folks can see the video on your own website, in close proximity to your product offerings. While view counts are used by search engines to determine relevancy scores, you need not worry. Google crawlers make no distinction between views on YouTube and views from the embedded clip.

You do not have to have a professional record your video for you. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You really don’t even need to have a perfect script. Just be yourself and speak into the camera. You may not even have to do that. It may be possible to simply use slideshows and screen caps.

You should put together a short video where you talk about your job, your products and give viewers a reason to visit your site. Offer an incentive, like a report or an eBook, and let them know what they can receive on a more regular basis. They will find you believable because they’ll be able to read your face.

People love to hear stories! You should be able to think of stories pertaining to your company and products. For example, try sharing a video that puts your company at a charitable event and choose to discuss it in quick detail. Include customer testimonials to make your company gain trust.

Timely Response

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.

A timely response to comments is crucial for video marketing success. Often, there are questions about your products or about your business that require a timely response. Always respond to any comment posted and do it as soon as possible.

Video marketing is simple to implement, as you can now see. You just need to invest some time into the process. After that has been done, you should have confidence in the results you will be able to achieve. Now the only thing left to do is to start working on it!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.