Video Marketing Can Make All The Difference

Most anyone’s business can benefit from video marketing. It can be a bit difficult to make a great video. Video marketing requires you to consider many different factors. Keep reading to learn strategic tips to assist your video campaign.

It is important to keep posting videos; don’t stop at the first one. Your viewers should be able to come back frequently and find something new each time. Making more videos also allows you to gain exposure and strengthen your online presence by attracting new customers.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. You need to get their attention in the first few seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

The key to a successful marketing video is to be brief and make your point known. A lot of people do not have a very long attention span and they want to find out their info right away. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

If your customers do not understand how to properly use your products, a video may be called for. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.

Motivate team workers to help you in your video marketing. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. Don’t hesitate when deciding to use more than one person.

You should add some links to subscribe to your different campaigns on the pages where you share your videos. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.

Make as many videos as you can. You should always be uploading new videos for your viewers to come back and see. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.

Video Content

If you want to establish a consistent audience, you must be able to provide video content that fulfills viewers’ wants and needs. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. Leave viewers longing for more and anticipating what you’ll do next. As you product better, more entertaining content, the more likely your viewers are to share it with their social networks.

Provide potential customers a glimpse into your personal business using video marketing. Make a funny video about what goes on in your office. Customers feel more strongly about your company when you have incorporated a personal side.

YouTube offers editing features on their site. As an example, add annotations to the video. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

Try answering customers questions in a video. Video FAQs are much better than regular FAQs. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.

Don’t forget that you need to share your video wherever you can. Send an email with it to your family and friends. Blog about it. Contact your former customers and let them know that you have new content available. Post it all over the Internet such as Facebook, YouTube, etc. Spread the word as much as you can!

You need to be real and honest if you expect to be a video marketing success. Hidden motivations within videos are never a good thing. If the purpose of the clip is to sell a new product, it should be obvious. Tell your viewers what to expect! Develop relationships with your customers and viewers through your comments. To be viewed as a professional in your business, form networks with others who are considered to be experts in your niche.

Quality content is the key to making a great video go viral. You do not have to have the best video camera in order to be seen by millions. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. Purchase the best quality video camera you can comfortably afford to produce your video content.

Video Marketing

As this article said in the beginning, it’s a great idea to use video marketing to get more people to take notice of your business. Use the tips from this article, and do more research on video marketing. Be organized and plan it all out up front.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.