Video Marketing Tips So You Can Succeed

Video marketing could give a boost to your business. Creating eye-catching content isn’t as simple as it may look. So much needs to be considered. Keep reading to learn some information regarding video marketing.

It is important to keep posting videos; don’t stop at the first one. You should always be uploading new videos for your viewers to come back and see. This also increases your exposure on the Internet and draws in new viewers.

Explore the different editing features to YouTube users. Annotations are a good example of what you can add to your videos. This is a good time to put up a link and put in some information such as contact info.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can even add annotations on videos. This is very effective at sharing links, coupon codes, or additional information on your products.

A video is a useful supplemental resource that can provide greater detail and clarity for users of your products. How-tos are one great way to use videos to your advantage. Actually seeing it work for themselves can really help to boost your sales.

The most searched for topic online is how to do something. When you make a video tutorial, people looking for information on that subject will find your video, resulting in a viewer base that reflects your niche market. After accepting your expertise, they will look at all your offerings.

If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You won’t only solve problems for customers, but you will also increase your customer service.

Do not fret about your video production value. High production values don’t necessarily translate to good returns. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

Get your employees and coworkers involved in your video marketing efforts. Identify someone who likes to be on camera and who would be attractive to viewers. Having a variety of people in your videos can make them more interesting.

Take a video camera with you if you are visiting a public event such as a convention or trade show. You never know when you will come across an expert in your field or want to document a particular moment. If you do any public speaking, be sure the event is recorded on video.

Make sure you share your videos! Make sure to send it to family and friends. Also, make a post on your blog about your new videos. You can use the regular mail or email to let your current customers know about it. Don’t forget to use social networking sites to get the word out. You need to spread the word.

Video marketing doesn’t give you much time to catch viewer attention. The initial 15 seconds of the videos you make are the most important. Give your viewers a reason to watch the whole thing.

If you decide to post a video onto YouTube, you need to be moderating the comments. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. If you don’t want to spend your time moderating comments, you may want to disable them altogether.

Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Don’t go over three minutes if possible. Five minutes is okay in some cases, but anything longer than five minutes is too much. A short, concise video can pack a powerful punch.

Put your video on the website you run, as well as posting it on video sharing sites. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. This won’t lose you views. Google counts and combines views from wherever they are posted.

Do not ignore the power of YouTube. All video marketing efforts need to begin here. It doesn’t cost anything. It is also the third most visited site on the Internet. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.

Don’t worry about being perfect. You don’t need state-of-the-art equipment to market with video. The tools on your computer should be more than adequate for the job. If you have a smartphone, you can use the camera that comes standard on it. As long as you provide information that is valuable, people will watch your videos.

Try having a contest for your videos on your site. Whether serious or light-hearted, your customers will enjoy participating. These contests are a great way to build a relationship with your viewers.

Most people enjoy a great story that is told well. Think of some good stories to tell about your product, service and company. Talk about an event for charity that you helped out with. Be sure to add customer testimonials to show the best side of your product or service.

Ask for help in your video marketing efforts. You may find it to be a challenge always coming up with video ideas. Get ideas from friends, family and staff through brainstorming sessions. Perform these brain storming sessions regularly so that you are always full of fresh ideas.

Experiment with things like time-lapse photography when making your videos. Place a camera in the place where you work and let it roll. In the editing process you can be creative in how you showcase your company. Folks love to see the inner workings of a budding business.

As was stated in the beginning of this article, a good way to improve a business is through video marketing; however, this is easier said than done. Use the tips from this article, and do more research on video marketing. Keep in mind that you need to do a lot of planning, and properly execute this plan.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.