Try Video Marketing For Your Next Promotional Campaign

In the competitive market these days, you must take advantage of every possible opportunity. Video marketing can definitely give your business the competitive edge! The tips that follow will put you on the road to success!

The key to a successful marketing video is to be brief and make your point known. People generally have a small attention span and want quick access to information. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages.

Optimize your videos by using keywords. When you upload to various sites, the titles and descriptions for your videos must be different. Don’t forget about targeted keywords. Finally, include contact information so that your viewers can easily contact you for further questions they may have.

Don’t spend to much time worrying about production value when it comes to generating video marketing content. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.

You have a small window of time to get attention from viewers. Your videos’ first 10 seconds should be solid. This is the part of the video that should show a teaser or something unique that makes them want to continue on.

If your customers do not understand how to properly use your products, a video may be called for. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.

If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. This link is ideally within the player. You will keep your links with your video.

Each video should be about a precise topic. When not properly prepared, straying from the topic is common. Create an outline for every video and try to stick to it as you film. Remain on-topic and focused to succeed with video marketing.

Try to get co-workers or other employees interested in creating videos. Try to choose someone who likes the camera and has clear speech. You should not hesitate to feature more than one employee or colleague in your videos.

Make sure you take a video camera with you to the public events you attend. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

Tell viewers to perform a certain action in your videos. Use the “call to action” technique at the end of each video. Ask viewers to click a link in order to sign up! To make this work efficiently, it has to be easy to do for the viewers.

Don’t forget to include a form for your opt-in mailing list on the page where the video is found. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.

Take the difficulty from your life and create a video to promote your services. These tips and a little creativity will go a long way. You dedicate blood, sweat and tears to the business, so make sure your video is no different. It might be the thing that takes your business to the next level!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.