Video Marketing Can Improve Your Business Significantly

It’s time to stop ignoring the possibilities afforded by a great video marketing campaign. The key to success with video marketing is proper research. The following piece will give you advice to help your business out.

Marketing videos should be concise and informative. By keeping your videos short, people can quickly find the information they are looking for. If the information you are videoing is longer than 10 minutes, consider making more than one video.

Optimize your videos. Come up with different titles and descriptions for the videos that you upload to different sites. Don’t forget your keywords! Finally, include contact information so that your viewers can easily contact you for further questions they may have.

If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you feel you have to run long in your video, think about doing a series with several parts.

When shooting a video it is okay to keep things simple with your equipment. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Even large corporations, like Dell, have been successful with simple demos made by employees.

For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.

Mailing List

The content of your video plays an essential role in its success. The equipment you use to shoot the video does not determine how many will view it. People will watch and share a video as long as the content is excellent. However, try to get the best quality video camera you can to make a video of good quality.

Don’t forget to include a form for your opt-in mailing list on the page where the video is found. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

Your videos should all have the same tone. Funny videos that are quirky can be as good as videos on how to do something. Think about your product and the demographic you are striving for. Always consider these factors and the image you want to project when deciding on a tone for your video content.

Always include a question in each video. You will call your customers into action! Ask viewers to click a link in order to sign up! People are turned away from things that are too confusing or complex, so remember to keep it simple for them.

Most people will not want to watch videos that are more than 20 minutes long. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.

Make sure you always provide fresh and interesting content in order to please your viewers. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. Keep viewers interested to see what’s next. You will attract more viewers if your content is interesting.

Analyze your video’s statistics. These allow you to identify how many people watched your video and at what time of the day it was watched. Use the information you find to help you locate new customers.

Your intro and outro should both be scripted. The video should begin with an introduction and tell what information the video will impart. The video should end with your company name and an invitation to click a link to your site.

Do not fret about your video production value. High production values don’t necessarily translate to good returns. A simple video can do as well as a fancy one.

Do not end your video without first providing a call to action. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Have concise and clear instructions in the upcoming step to be sure they follow it as soon as they can. The best way to end your videos is by using an effective call to action.

Video Marketing

As stated before, video marketing is perfect for business expansion. However, to be successful, you need to know what you are doing. Take what you’ve learned here to heart, and start video marketing today to help your business soar.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. You need to make the first 15 seconds of your videos count. You have to give them something that makes them want to keep watching.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.