What Every Video Marketing Expert Will Tell You

You may have heard about video marketing but not be quite sure of what it is. It simply involves using online videos as a means to boost business. Proper execution can result in an effective marketing campaign for your products. Continue reading to learn the basics of video marketing.

Video marketing should not scare you. Creating quality videos is easy as long as you have a camera and a good tripod. You may want to give a demonstration of the way your products are made or simply speak with viewers.

The more videos you make, the better. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. Posting videos often will allow you to broaden your exposure by talking about new topics.

Don’t be intimidated by the concept of video marketing. A simple camera and mount are all that is required to easily create a great video message online. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.

You should keep your videos under 20 minutes. You may need all of that time if you are showing your audience how a certain product works. If you are only advertising a special, keep your video to no longer than 10 minutes.

Use a team of others to help you think of video content. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of. Most people will happily agree to help in exchange for seeing their name in the final credits.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. You don’t need professional gear if you can keep the image focused and balanced. You really don’t even need to write a script or be too confident. Simply act naturally and speak directly towards your camera. You might not need to do even that much. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

Keep all of your videos optimized. Use a different title and description as you load your videos to different websites. Don’t forget the keywords, either. Make sure your viewers can contact you easily by adding contact information.

Make a video detailing how to utilize your product correctly. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.

Personalize the look of your business by using video marketing. Make a funny video about what goes on in your office. The personal connection you build will be priceless.

If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. This allows them to choose how they receive the information and know exactly what they may be hunting for.

The most searched for topic online is how to do something. When you create one, you will be able to help people while showcasing your product. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

Make sure that you measure the effectiveness of your video. You may start with guessing at how many viewers will respond to your video. The best way to see what works, however, is to look at the statistics. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.

Make sure you share your videos! Send it by email to people you know. Also, make a post on your blog about your new videos. You can even mail information about it by post to current customers. Put it on your social media, too. Get the word out!

Before your video ends, make sure that you give a solid call to action. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Be clear about how to go about this. Specific, bold calls to action are smart ways to conclude your videos.

Analytics are key to video marketing. Most video sites automatically collect information, including the number of times your video is watched and the geographic locations from which the traffic originates. These findings will give you more information on your niche and help you improve your campaign.

You should consider using a “how-to” video to promote your business. Create a complete video that includes all relevant information. Do not force customers to buy something to get the full video. When providing services and products, people will look at your company.

If you don’t get stellar results right off the bat, don’t give up. Make your videos better with the feedback from your customers. Once you make a few videos you will get better at editing and making them look better.

Start your videos with a question or by mentioning an issue your audience can relate to. After you’re done shooting, you’ll have provided useful answers and solutions that people can use. Encourage your viewers to share and like your video.

Do not take the whole burden upon yourself. It is not always easy to devise new and different ideas for a continuing video marketing campaign. Your best bet is to brainstorm with a group of creative people and then come up with a list. Perform these brain storming sessions regularly so that you are always full of fresh ideas.

Video Marketing

Video marketing can be a powerful tool for communicating with a wide audience. Utilizing the advice in this article, it may be possible for you to garner customers from all corners of the globe. When you are developing a video marketing campaign, use the information from the above article.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.