Good Video Marketing Tips That Can Help You Out

Your old marketing techniques may no longer be working for you. That’s not surprising; it’s hard to be original all the time. Have you ever thought about video marketing? If the answer is no, then try it out. It’s an excellent way to reach your audience. This article is filled with useful tips on video marketing.

Marketing videos should be concise and informative. Most people have short attention spans and want to get the information they’re looking for quickly. If the video needs to be longer, consider breaking it up into other videos for people to view later.

Do not be intimidated by video marketing. All you need is a tripod and quality camera to make videos yourself. There are several things you can do on video including product demonstrations and talking about how the product in question is made.

When you are making your video, do not get wrapped up in how much you need to spend on your video. High production values don’t necessarily translate to good returns. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

20 Minutes

You should keep your videos under 20 minutes. If you have a specific product being demonstrated, the video can last as long as 20 minutes. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

Stick to the topic and be sure to keep your focus. If you are poorly prepared, you can easily veer off topic. Before you film, take a few minutes to create a brief checklist of what you must cover in the video. Stay focused and on topic and you will be more successful with video marketing.

Choose good and well-thought out titles when starting to use video marketing. Strong titles can go a long way in attracting viewership. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. You should always think of a good title for your videos.

It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. This is a “call-to-action” tactic. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. The key to success is to make these actions easy for your viewers.

Write a script for your introduction and closing of each video. Who are you? Who do you work for? What’s the video about? At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.

You need to know for sure whether or not your video is reaping the results you want. You should not assume how valuable the video will be to your customers just by guessing. Hard data, however, is a much better way to figure out if you are hitting the mark. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.

A video is a useful supplemental resource that can provide greater detail and clarity for users of your products. This is a good way to give people an idea of what your product looks like and your video can also function as a user manual. You should see that it will help your sals.

Make sure you share your videos! Make sure to send it to family and friends. Post on your blog about it. Send a link to your customers via email or snail mail. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.

Perfection is not necessary to run an effective video marketing campaign. It does not take perfect equipment to be successful. A standard video camera or a built in one will work just fine. Also, if you have a smartphone you may be able to use the camera it came with. You should be a professional and give good content to customers.

Marketing Method

Don’t forget about YouTube. All video marketing efforts need to begin here. YouTube offers free video hosting. Not only that, but YouTube is the number three website, in terms of number of visitors. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.

You can begin to see how valuable this marketing method is the more you learn about it. You can expose your business to a massive crowd now. Build your client base and contact more customers by using this marketing method.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.