Looking To Market Your Business? Try Video Marketing

Any business owner who wants to see an upward trend in his profit margins should market his business using video. If you truly want to succeed, though, you will take the time to learn the right and wrong way of doing things. The following article is where you should get started in video marketing.

Don’t fear video marketing. A simple camera and mount are all that is required to easily create a great video message online. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.

Video marketing gives you a way to keep in contact with your audience. Have customers supply you with questions to answer in a weekly video. Give out some free products to the people who sent the questions you selected!

If you choose to put your videos on Youtube, learn to use the editing features. You can even add annotations on videos. This is very effective at sharing links, coupon codes, or additional information on your products.

Do not spend a lot of money on video production for marketing content. A high production value does not actually equate to getting a good return on what you invest into it. Large corporations often use videos produced by their employees, rather than hiring actors and directors.

Your content must be engaging. Business videos can be interesting, fun, or newsworthy. YouTube is a great way to promote your videos, and interesting videos are what YouTube users want to see. Viewers expect videos that are interesting and helpful, not boring advertising. Making your videos interesting is a great way to increase traffic.

You should add some links to subscribe to your different campaigns on the pages where you share your videos. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.

When you make content for video marketing, don’t worry too much about the production value. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

Tell viewers to perform a certain action in your videos. This “call to action” will get viewers involved in your campaign. For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. Just make sure that it is easy for your viewers to find.

Don’t forget about an analytic program for your videos. You can see things like how many video views you have, when it is viewed and where the traffic comes from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.

If you don’t like making videos, other people can help you make them. Create some kind of contest where the person who makes the best video gets a prize. Whenever you give the winners their reward, inform them that you’ll be using their winning video in one of your commercials.

Place a screen capture of your company’s website in your videos. This allows viewers to get a feel for your website’s layout. Screenshots are also a great tool to use when you’re doing a tutorial video. Just make a screenshot of your site and then get them onto your videos by using software programs.

You cannot just put videos online and think they’ll go viral overnight. You must promote the video through social media, blogs and emails to your customers or friends. People cannot view it if they do not know it exists.

Figure out how to determine whether your video is successful or not. Of course you can make some educated guesses regarding how people are going to respond. However, hard data is the only reliable way to know for sure. Check out info like total viewers and length viewed.

If you decide to post a video onto YouTube, you need to be moderating the comments. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. If you cannot answer your comments, disable this option.

Coming up with the content of your video clip is only part of the big picture. Additionally, you must do a great deal of promoting. You’ll get more clickthroughs with good marketing techniques. Include nice content, but also ensure people know it is there.

Keep your videos succinct. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. You can go as long as five minutes, but anything over that is truly overkill. Brevity and concision should be your goals.

Video Marketing

Video marketing might be a great way to make your company money. The most effective strategy will be the one that is formed from sound principles and best practices for production. Take a moment to review these tips every so often as you make your first foray into video marketing.

Many people go online every day looking for directions on how to do things. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. Once your expertise is shown, viewers will be inclined to explore more of your site.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.