Search Engine Optimization: Secret Strategies For Success

If you want to monetize your website and score more traffic, then SEO is a must. This process gets your site to the top of the search results page. Read on to learn more.

When using SEO techniques to set up a website, it is better to use several short articles pertaining to a similar topic instead of one very long article. Pages that are long don’t do as well as the short ones within search engine results. Not to mention that websites visitors would rather read a short article over a long article, too.

The correct anchor text is very important when linking internally on your website. If the text you use is generic, like “click here,” you are missing out on a great opportunity to optimize your site a little more. Using the right keywords as anchor text will allow you to be noticed by those crawling spiders.

Multiple short articles increase your page rank better than longer ones. Longer pages are not as well weighted by search engines. In addition, most viewers will not read an entire document if it is more than a few screens long.

Buy an easy to remember domain name. These are great for your viewers that locate your content through YouTube.

Don’t use Flash for your website if your are working on SEO for it. Flash can not be read by the spiders and text used in flash won’t be read. You must make your content both crawlable and visible in order for it to be indexed and optimized by the search engine spiders.

Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. Such a tag should not exceed the length of thirty words. Don’t put more than 100KB of content on your description page if you can avoid it.

Consider pay-per-click arrangements as a means to lucrative affiliate marketing. This service makes it easier for the affiliates even though the pay isn’t as great, but in time will build up.

Site Map

An effective site map will include your keywords. A site map shows you all of the available areas of your website to your viewers. In addition, it gives a simple access point so that these people will be able to locate what they are searching for. Search engines use site maps to rank websites in the search results, due to the fact that they make a website more usable, and that is an important factor in their ranking systems.

Make sure you keep the number of keywords in check. Use 10 or so keywords that tell what your website is about. Use Google Analytics to learn which phrases work best.

Try switching to writing in search engine optimization style to enhance your search results. This means repeating keywords as much as possible without breaking up the flow of the writing. If your chosen keywords and phrases are found throughout your page, you’ll find that the search engines will rank you highly for those terms.

Invest in advertising online using services such as Adbrite or Adwords. DIY SEO might not be enough for some major ranking increases. Advertisers like Adwords can help you get more visitors. Using a product by Google can actually help your site’s rankings.

Search Engines

Javascript can be use in your website, but there are search engines bots that don’t work well with it. Using Java is totally up to the website owner as a choice, but remember that some search engines will see your website differently due to the different capabilities found in the respective crawlers.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. If an image doesn’t load or is blocked by a browser, these tags show instead. The important factor is that search engines read and index alt tags, so keywords included in these tags will improve page ranking.

Search engine optimization is a free, effective and easy way to popularize your website. Applying what you learn here is the best way to help your website achieve the success that you desire. Utilize this advice and watch your results take shape.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.