Video Marketing: What You Should Know Before You Begin

Many business owners find video marketing a vital activity for reaching new customers. Many people are addicted to YouTube, and if your video is interesting and informative, they’ll stop watching cat videos long enough to check it out. This article is filled with information you need to know before you get started with video marketing.

20 minute videos are frequently too long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

Work with several team members when developing ideas for your video marketing campaigns. This can be coworkers, friends, family or even a club or organization. Be sure to include their names in the credits at the end to give them some publicity.

You can’t have too many videos online. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. This will help to draw in different types of viewers, thus giving your business much more exposure.

Your content should be informative and useful. When making a video for your business, make it fun, interesting, or newsworthy. While a hosted video improves traffic, bad videos do not. People go online for entertainment, not sales pitches. If your videos are interesting, your traffic will keep on increasing.

Always involve your viewers into your videos in some way. Some refer to this as a “call to action.” When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. You just need to ensure that viewers can do this easily.

You will keep people coming back to your site if your videos stay fresh and interesting. Old or outdated content will only push viewers away from your website and into the arms of another campaign. You want your viewers to be anxiously awaiting your next video. The more entertaining your videos are, the more viewers they will attract.

Video marketing has to compete with the extremely short attention span of the potential customer. The 15 seconds that start your video must count. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

The one thing that your viewers are going to want is honesty from you. If you want to make videos, make sure the topic is really interesting to you. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.

Pay attention to the analytic charts regarding your videos. You will be able to determine the number of viewers you have attracted, what time of day your video is most often watched, and from where your audience originates. Tap into the well of unknown customers by using the information provided by this data.

Don’t put all the weight on your own shoulders. Other people may surprise you with their take on your product. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do brainstorming with these people whenever you can so that you’re able to advertise more effectively.

They won’t necessarily come just because you build it. Video promotion is key too. When you market your videos right, you’ll get ten times the attention and click-throughs. Great content only works if you get visitors to see it.

Have others make your videos for you if you’re not comfortable doing it yourself. Hold a contest with prizes where people can enter their own videos. The prize could even be having the video promoted as a commercial.

Make sure you build a way to track results into your video. It’s possible to guess how other perceive the video, but you need more. However, looking at statistics will give you a more accurate picture of how your video is being received. A video that has been viewed many times but doesn’t generate sales is still good, but not as one that gets people to buy your product.

Short videos are best. If anything, the Internet has diminished consumers’ attention spans. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.

You don’t need top-quality production values to make a successful video. As long as your video is focused and well-balanced, you can use standard equipment. You don’t need fancy scripts or tons of confidence. Be yourself and look in the camera while talking. You may not have to do this. There are times that PowerPoint presentations and screen captures are all that is needed.

Video Marketing

You know more about video marketing now, so you’ve got to make some videos! These tips aren’t the be all and end all of video marketing, however. There is a wealth of information available for you to explore about video marketing. The more you know, the better off you’ll be.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.