Solid Advice On Video Marketing That Really Work

You know that good promotions are vital to creating a successful business. You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. Video marketing is currently a very effective method of promotion. Read this article to learn more about video marketing and how this method could help you boost your sales.

Avoid thinking your customers will watch videos longer than 20 minutes. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

Remember that actually making the video is just half the battle. Getting lots of viewers is all about how you promote your videos. By promoting your videos, you can expect an increase in clickthroughs. You might have made the greatest video in the world, but people need to know where to find it.

It is important to keep posting videos; don’t stop at the first one. You should regularly make videos so that people come to expect something new from you when they are on your site. This will also help broaden your audience as more people can find your links through a general search.

If you wish to have a good video, a high production value isn’t always necessary. You don’t need professional gear if you can keep the image focused and balanced. You really don’t even need to write a script or be too confident. Try standing in front of the camera and speaking extemporaneously. Perhaps you don’t need to do so, however. Just do a screen capture and try doing a slide show of your main points.

Video analytics are a must-have to get the most from your marketing videos. You can see how many times people watched the video and where people watch it from. This is all a great deal of information to use in your marketing campaigns.

Don’t work alone. It can be very hard to brainstorm by yourself for a video. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Using these sessions regularly can keep you at the top of your advertising and niche.

Viral videos need to have awesome content. You can make great videos without a top-quality camera. The informational content is the determining factor in how often your video is used. Of course, you should still get a good video camera for professional purposes.

Make sure you build a way to track results into your video. It’s possible to guess how other perceive the video, but you need more. However, hard data is the only reliable way to know for sure. Determine how many people viewed your video and how much of it they watched.

The key to success in video marketing is to share it as widely as possible. Email your videos to all your family and friends, and encourage them to do the same. Post the video or a link on your blog. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Put it on Facebook, YouTube and whatever video hosting sites you may use. Spread the word as much as you can!

Now that you have read this article, you are aware of the importance of video marketing. Most people are realizing traditional marketing is failing. With most of the world online, learning to market in new ways is essential. If you invest the time and effort into trying even one of these ideas, you may begin to see improvements very soon!

If your marketing video is more than 20 minutes in duration, you might run into problems. If you want to show how to use your product, you can use around 20 minutes. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.