Tips That Video Marketers Can Really Use

While video marketing is pretty new, it’s a very popular type of marketing. As access speeds increase, more and more people are able to view high-quality videos online. Use videos to their fullest potential, and let this article teach you more.

If you’re going to make a marketing video, keep it short and to the point. The normal person’s span of attention is minimal. They want instant gratification when looking for information. Long videos should be cut up into segments and posted every few days as a series.

It’s better if you make a wide selection of videos. New videos should be posted regularly so that your customers will expect new content from you. This will also help broaden your audience as more people can find your links through a general search.

It is a good way to find out what customers want from you. Have customers supply you with questions to answer in a weekly video. Free giveaways can be incentive for the questions.

Don’t think that anyone is going to watch a 20 minute video. You can go that long only if you’re doing a very in-depth how-to video. However, if you are not doing a demonstration, keep the video to under ten minutes.

You should have a screenshot of your site included in your video. This will allow viewers to see how your website is set up. Screenshots can also be useful in how-to videos. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

You should put your videos on YouTube. Many times videos begin here. YouTube offers free video hosting. It is also the third most visited website. This means your video is out there to be seen here.

If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. Once you upload a video, you will be able to add some captions and annotations. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

If your customers have a hard time using your product, make a video explaining how to do so. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.

Always have your opt-in information available on the same page as your video. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

You can employ video marketing to make your business successful. A sneak peek in your office will give people a chance to see what really goes into getting them the best product possible. People will enjoy seeing a more personal, intimate side of your business.

You should have a screenshot of your site included in your video. This gives viewers a glimpse of how your website looks. Screenshots are also popular when making a demonstration video. Try saving a copy of the screenshot and then use some video editing program to include it into the video.

After you have assembled lots of information and feedback about your own videos, create another one! Put into practice what you’ve learned to improve the content and quality of your videos.

Don’t forget about sharing your videos. Email your videos to all your family and friends, and encourage them to do the same. Create a blog post that describes the video on your website. Contact your former customers and let them know that you have new content available. Post it all over the Internet such as Facebook, YouTube, etc. Spread the word as much as you can!

Clearly, video marketing does not need to be a daunting prospect. You just need to devote sufficient time to learning about it. After that has been done, you should have confidence in the results you will be able to achieve. Now, you can make a video and start promoting your business.

Producing your video is important, but more work lies ahead! It is also necessary to promote the videos. By promoting your videos, you can expect an increase in clickthroughs. Great content is critical, but generating awareness is as well.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.