Try These Tips In Your Next Video Marketing Campaign

With so many different marketing strategies out there, you would be crazy not to take advantage of them. Video marketing is certainly one tool that can give your business a decisive edge! The following article will provide you with useful tips and tricks you can put to immediate use in a marketing campaign featuring video!

Your best bet for creating a successful video clip is to aim for short and sweet. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

Put helpful content in your videos. Top-of-the-line equipment is not necessary. If the video has valuable information, people will watch it no matter what the production quality is. However, with that being said, purchase the best video camera that you can afford for a good quality video.

Ensure that your marketing videos are to the point and as brief as possible. The normal person’s span of attention is minimal. They want instant gratification when looking for information. Longer subjects can be cut into a series of videos.

Production Value

When you make content for video marketing, don’t worry too much about the production value. There is more to a video than production value. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

A high production cost does not guarantee a good video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You do not need to be overly fancy either. Just be yourself and speak into the camera. In fact, you may not have to do this at all. A slideshow or screencast can get the message across in some cases.

Explore the different editing features to YouTube users. For example, you have the option to add annotations throughout your videos. This is a good time to put up a link and put in some information such as contact info.

Try to create content that will intrigue viewers. Provide only content that is relevant, valuable and entertaining or informative. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. People are interested in videos that tell them something useful, not just a dull ad. The more interesting, the more viewers.

Ask your friends, family and colleagues to assist your video marketing efforts. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. You can include multiple people, too.

Always place a small form within the video’s page for linking to the mailing-list registration form. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

Give your customers some awesome content and your video may go viral. You need not have expensive video equipment for your video to be viewed by millions of people. If your video offers people information that is valuable, they will watch it even if it is not of the highest quality. Of course, you should still get a good video camera for professional purposes.

Tell viewers to perform a certain action in your videos. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. Giving a call to action quite literally tells your viewers what to do next. They key to this working is to make it simple for your viewers.

Remember to write a greeting and a closing into your video script. State your name and position, the company name and what you are going to talk about. Finally, say the name of the company one more time – don’t forget your call to action!

You should never end the video without giving them an action call. Let viewers know a simple way to see your products. Provide clear instructions on what they need to do next so that you can ensure they’ll follow through quickly. Offer an incentive and give a sense of urgency to get viewers to act quickly.

You have to grab people’s attention right away if you want them to view your entire video. The initial 15 seconds are the make or break period. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.

Perfection is not necessary to run an effective video marketing campaign. You do not have to have a professional camera just to make a great video. A standard video camera or a built in one will work just fine. Your smartphone’s camera can shoot video that is good enough for your needs. Conduct yourself in a professional manner and give people great content, and they will watch.

Use a how-to video as a means to advertise your enterprise. Don’t leave anything out when making it, however. If you make a video showing how to do something and it doesn’t work, that makes you look less trustworthy. These videos should convey a positive image of your company.

Start out with a simple video for your business. Learn the tips in the above article and begin making videos. Put the passion you have for your business “on tape”. That might be the next big thing to occur in your business!

Coming up with the content of your video clip is only part of the big picture. You still have to promote your videos. Applying the best marketing strategies will ensure that you have better click-through rates. You may have the most brilliant video on the Internet, but people must know it is there!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.