Useful Video Marketing Advice You Need To Know

Video marketing is great for boosting profits and business. Promote your products, expand your website and give your customers important and relevant information about what you can do for them. There is a lot you need to know about video marketing; get started with this informative article.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. No one wants to wait for you to spill the beans. If you need a long video, think about spreading it over several shorter chapter style installments.

As you make more videos, your skills improve. Put up videos on a regular basis so that viewers will visit your channels frequently looking for new content. Posting videos often will allow you to broaden your exposure by talking about new topics.

Keep your videos relatively short: no more than 10 or 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.

Don’t take your eye off the ball when you’re shooting your video. Prepare yourself so you do not wander off topic. Write down what you want to get across in the video. Your audience will remain interested if you focus on a topic.

You should end your videos by asking your audience to take action. The “call to action” is a must. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. If you want it to work, you have to make things easy for viewers.

Write a script for your introduction and closing of each video. You need to indicate who you work for, as well as, your name. In the end, repeat the company name and use a call to action to get the viewer to visit your site or buy your product.

Titles are key for a great video marketing plan. The best titles will bring in new viewers. A really good title can help to draw curious viewers in. Therefore, spend a bit of time on your titles.

Answer commonly asked customer questions with a video. While many people put FAQs on their website and expect users to read them, it is a good idea to make a video. This way, you’ll be able to answer questions for a broader audience.

Social Media

Use video marketing on a variety of social media websites. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. Promoting your other sites will help drive business to them and vise versa. You can boost traffic and grow profits by linking social media sites and video sites.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The initial 15 seconds of the videos you make are the most important. Give your viewers a reason to watch the whole thing.

Your videos should be short and filled with useful information. Most folks have the attention span of a gnat. You want to keep the videos short and sweet to keep attention on them. It doesn’t matter how great your video is. If your viewers become distracted, then they will exit your video.

On your website, embed your video, as well as putting it on YouTube. Doing this allows your viewers to watch videos on your home turf, where they can easily buy your products. The number of views you get on both your site and YouTube will be counted by Google, so no worries.

To make your video marketing efforts successful, you have to make sure you’re real and above-board. You should not lie or misinform your audience. When attempting to sell one of your products, let them know this. Nurture relationships through your comments on your video. Try to develop a reputation as an authority in your niche.

Working with a team is a helpful way to make video content. Don’t overlook the skills of your friends and family in your search. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Host video contests in order to increase your site’s number of videos. They can tell a joke, do something funny or create a how-to. User submitted videos are perfect opportunities for the viewers to take the stand and introduce themselves to their fellow peers online.

You should consider using a “how-to” video to promote your business. It should be complete and contain all the correct information. There is nothing more annoying than a video that requires a purchase before releasing how-to information. If you put out a good guide, people will buy your other products and services when they need them.

Humor is perfect for making a marketing video. Boring commercials will drive away customers. Funny and polemic commercials are the best eye-grabbers. Be creative and do things that no one else is doing. A video that is filled with interesting or funny clips will help your video marketing campaign succeed.

Expensive video equipment is really not necessary to produce a quality video. Professional gear is not necessary as long as the picture is balanced and focused. You do not even need a really fancy script or excessive levels of confidence. Just breathe and talk directly into the camera. In fact, you might not even need to do this. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

You should now be able to start devising a plan for using video marketing as an advertising method. It’ll change your business’ outlook for the better. Make sure you keep in mind what you’ve read, and get started now!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on