Helpful Tips You Should Know About Video Marketing

You have numerous opportunities online to expand your customer base. One of the most effective is video marketing. When you make videos that showcase your product or service, you will reach a wide variety of customers. These hints and tricks can get your name out there to others.

Marketing videos are best left short and sweet, focused only on the point you wish to make. Many folks have small attention spans and need to grab relevant information rapidly. Long videos should be cut up into segments and posted every few days as a series.

20 Minutes

Viral videos need to have awesome content. Your videos don’t have to be the most professional to get a lot of views. If the video has valuable information, people will watch it no matter what the production quality is. A good camera won’t hurt, though.

Most people will not want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

When you are making a video, do not focus on what it looks like. Spending a lot on making the video does not ensure good results. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

Video marketing is characterized by the short period in which you must grab the attention of viewers. It is important to make a strong impact in the initial 15 seconds. Teasers and other attention getters work great here.

You should keep your videos under 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.

On your video page, make sure you include an opt-in mailing list form. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.

If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. You might get your chance to interview influential people within your business niche. If you plan on giving a public speech, ensure someone is there to record it.

It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. This is known as the “call to action” in online marketing lingo. For instance, if you’d like your audience to subscribe to a newsletter, give them the option of clicking a link within your video description. The key to success is to make these actions easy for your viewers.

Many Internet users go online to learn how to perform a task. A great way to reach your target audience is to create tutorials related to your business. Once they respect you as an authority, they’ll want to know more.

The best way to keep your viewers coming back is by keeping your videos interesting. If your viewers are not entertained, chances are they won’t watch the entire video. You want to keep your viewers interested and curious about what you might post next. Intriguing content attracts more viewers.

You can reach far and wide using video marketing. You don’t just have to focus on those living around you when you are advertising your products. People can access online videos from their home computers, laptops, tablets and mobile devices. Use these suggestions to create your own successful marketing videos.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.