Video Marketing Tips You Can’t Find Elsewhere

Do you have any videos explaining and demoing your products? Ignoring this marketing alternative can be a huge mistake and cost you hundreds of possible exposures and customers. Less people read the paper or have a radio they listen to. An increasing number of consumers use the Internet to learn more about different products and shop. Read the below article for some great tips on utilizing video marketing so that you can expand your customer base.

It’s better if you make a wide selection of videos. New videos should be posted regularly so that your customers will expect new content from you. As you cover more topics, you’ll attract a wider audience.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. You can, for instance, add annotations to your video. That is a smart way to share links, coupon codes, and any additional information you want to share.

You can edit your videos when they are placed on YouTube so you should use this to your advantage. It is possible to add your own annotations. This is a good time to put up a link and put in some information such as contact info.

Most people will not want to watch videos that are more than 20 minutes long. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. If you’re just updating folks, do it in 10 minutes or less.

When producing video content, don’t fret too much about production values. Spending a lot on making the video does not ensure good results. Some of the most basic video marketing have been done by large corporations like Dell or Apple.

Don’t assume you need to spend a lot of money when making a video. You do not have to have a professional camera to do a video. You really don’t even need to write a script or be too confident. Just talk to the camera and be calm. And in some cases, you will not even have to edit your video before publishing it. For example, you can use PowerPoint presentation or screen captures for your videos.

Make sure your videos have been optimized. Create unique titles and descriptions when uploading your videos to different sites. Don’t forget the keywords, either. It is easy and important to include contact information.

How-to videos are ranked as one of the highest searched topics on the web. You can attract a lot of people by creating some video tutorials on topics your customers will be interested in. When they see that you know what you are talking about, they will want to know more.

Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

Make sure you take a video camera with you to the public events you attend. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you do any public speaking, be sure the event is recorded on video.

When you produce video marketing content, do not get stuck on the production value of your content. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

Your content submissions should be engaging as well as fresh. This will ensure viewer returns. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. You want people to wait on your next move with anticipation. Viewers are more likely to be attracted to interesting content.

Video marketing can be used to make your business feel more personal. Show people how your products are made, or let people see what it is like to work in your office. Customers will trust you if they get to know you and see you being honest.

Use videos for promoting your websites or social media. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. Promote you sites wherever your videos are hosted so people can find you. Linking all of your business related sites together can really make things much easier for your viewers.

Coming up with the content of your video clip is only part of the big picture. For example, you will need to promote your videos. If you market well, more people will see your videos than ever before. Although it’s important to create solid content, you should also ensure that people are aware of it.

If you’re uncomfortable with making a video yourself, have someone else do it for you. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. Let all entrants know that their videos may be used for advertising, though.

Don’t forget that you need to share your video wherever you can. Send an email to your friends and relatives. Put a blog post onto your site, encouraging your viewers to share your videos. Get the word out via snail mail or email. Post it on all the social media networks. Let people know!

Video Marketing

Hire the right people to ensure high quality video content. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Utilizing video marketing for promoting your business is essential nowadays. Old ways to advertise do not do the job by themselves anymore. Utilizing the Internet is critical to connecting with the modern masses. You’ll bring in a lot more new customers by following these video marketing guidelines.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.