Search Engine Optimization: Do You Know It All?

A strong strategy for search engine optimization is key for any business website. Potential customers must be able to easily find you through internet searches. This means that it is critical for you to make your site appear as high in the search engine rankings as possible. These suggestions will ensure you do a good job getting this goal accomplished.

Break up long articles into shorter parts. Long pages get weighted less than shorter ones by the search engines. In addition, most viewers will not read an entire document if it is more than a few screens long.

If you are using SEO optimization for a page on your site, you need to control your keyword density. The total use of keywords on any given page should be less than 20 percent.

It’s best to have lots of short articles than a few long ones. Using these will increase your overall ranking. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.

Search Engines

You should make sure that you are using SEO style writing, so that you will be improving your ranking in the search engines. Switching to a SEO writing style means including keywords as naturally as possible throughout your writing. As search engines work partly by locating keywords and evaluating their density, this should improve your search engine rankings.

Employ a product feed for the purpose of expanding the customer base that is yours and increasing your website traffic. This will help you build a positive online presence. These feeds will list details about your products and services, such as images, prices and descriptions. Present these to search engines as well as to websites that list comparison shopping. Customers will also be able to use a feed reader to subscribe to the feed.

SEO takes time, so you must be patient when you are trying to increase the search engine optimization for your site. You will not see an immediate increase in traffic to your website. In fact, it could take several months, especially if your website is new. It is no different than having a brick and mortar store. It will take some time to create name recognition.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. Search engine spiders will give you credit for having a link posted on a trusted website. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. Provide useful and worthy content to the organizations.

If you want your website to achieve the best results with search engine optimization, the you should avoid using Flash. Flash isn’t read by the spiders and won’t be indexed. Only visible information will be crawled by search engines.

Include transcripts for any videos or audio included on your site. Search engines can then use those to easily find your content and place you in search results.

View source codes on competitors’ websites. This can show you how they use SEO on their site and which keywords they use. You probably don’t want to imitate what they are doing, but it can give you some great ideas.

Social Media

Know how to use and make the most of social media. This means more than just signing up at the popular social media sites like Facebook or Yelp. Many of these sites also cater to specific interest or groups like photography and Christmas. Join other relevant people in the business. Use this method for promoting services and products and boosting your search engine rankings.

There are those that think that implement comment tags with keywords embedded in them is a way to generate more traffic. It is more important to have quality content on your site.

Be sure to put your keyword in your site’s page title. Your title should be relevant, but choose carefully, so that it makes a solid first impression when people see it in search engine results. This will help your site get clicked since it will fit searches better.

Don’t get too crazy with keywords because that can have a bad effect on your site. Your site should have about a dozen keywords that everything else is centered around. If you want to know what keywords to use, try utilizing analytical tools.

Title Tag

Be sure your title tag is something you focus on. Most people see the title tag as soon as they get to your site. It must be a one-of-a-kind description of your website content. It needs to have the keywords related to the website. And, you don’t want to make it too long either.

Having a site map will make it easier for search engines to index your pages.. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

You will give your SEO a good boost if you link to good external content when you can. This is one important part to linking. Search engines place more importance to relevant off-site links than to the internal links that connect pages of your site. Make sure to search for linking options that allow a link back to your site, as well, in order to maximize the impact on your rank.

Joining certain community organizations, such as a Better Business Bureau or a Chamber of Commerce can help improve your search engine optimization. Local searches can be made easier if you are apart of the BBB. Additionally, you will have an added benefit in that people are more likely to trust a website that is rated well by the Better Business Bureau.

If you use keywords in your articles you will increase the SEO of it. If you include keywords that are relevant to your article’s subject matter, search engines will be more likely to find it. You will make it simple for people to search out your content. The text of your article should feature your keyword several times, and it should also appear in the article’s summary and its title.

Your websites should never have duplicate content if you are going to stay out of the spam filters of search engines. You may be using duplicated content and aren’t even aware of it. For example, product descriptions on numerous pages can be considered spam.

SEO is actually a lot easier than it sounds. You can start moving up with a basic understanding of SEO principles, and a willingness to make some simple changes to your approach. By applying the tips in this article wisely, you should see positive results in your website ranking.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.