Terrific Video Marketing Advice You Need To Know

You might have heard of video marketing before but weren’t sure how it worked. Basically, it involves using the Internet to post videos in order to get your business known. You can use it effectively to market your products. The following article will teach you some of the basics.

20 Minutes

Avoid thinking your customers will watch videos longer than 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you are just talking directly with your clients, stay under 10 minutes.

Don’t be afraid of video marketing. It’s simple to get a video together cheaply. Demonstrate your product for the audience or simply talk to them about who you are and what you do.

Production value is not the most important consideration in producing your video marketing content. A high production value does not actually equate to getting a good return on what you invest into it. A lot of popular companies have used simple video to reap marketing gold.

Great titles are an excellent addition to already-great media during any online marketing campaign. A powerful and relevant title will draw viewers to your videos. This first impression can make or break your video’s success. Put in the extra time that is needed to come up with a title which is creative and relevant.

Producing your video is important, but more work lies ahead! You can use this to get your videos out there. By promoting your videos, you can expect an increase in clickthroughs. You may have the most brilliant video on the Internet, but people must know it is there!

Make as many videos as you can. Posting new videos all the time will draw people to your site to see what new stuff you put up. That means you also have wide exposure among new people who may happen upon your individual videos.

A good video does not need to be expensive. You don’t need the best equipment as long as what you’re using does a reasonable job. There is no need to script the video either. Just talk to the camera and be calm. Actually, that might not be necessary. A slideshow or a PowerPoint could also do the trick.

Make a video detailing how to utilize your product correctly. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.

When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. It is a good idea if it is within the actual video player. This will keep the link in one place even if your video gets embedded or shared.

If you are going to use YouTube, make use of different editing features the site hosts. For example, you have the capability to put annotations in your video. This is very effective at sharing links, coupon codes, or additional information on your products.

Make sure you take a video camera with you to the public events you attend. You’ll probably end up meeting people that are experts in your field that you can get interviews from. You need to make sure your public talks are recorded, too.

Use video marketing to give potential customers a more personal look at your business. Show how the product is made or the service is done. Viewers will respond well to this.

You may want to consider having other people make videos for you. Hold a video contest that offers prizes. Also, let the contestants know that video that wins will be a commercial on your site.

Optimize your videos. Whenever you upload videos to different sites, make sure each video has a different title and description. You must make sure to include their targeted keywords too. Include links for your other forms of social media so that potential customers can find you.

YouTube videos need to have heavily moderated comments. Some viewers get their opinions by looking at what others have said. Therefore, if there is negative feedback, your campaign may suffer. If you cannot moderate comments, you may want to disable them.

It is hard to hold people’s attention for a long period of time. Your viewers’ attention will wander if your video rambles on. If you are demonstrating how a product works, you can have a video that is five minutes long, but you really shouldn’t go over this time. “Keep it simple, stupid” is the way to go.

It is important that you don’t sweat the small stuff. You do not have to invest in state-of-the-art equipment in order to create a quality video. Many times, the camera your computer has is enough. You can also use the camera on your smartphone if you need to. Act in a professional way, offer solid information and viewers will be satisfied.

Don’t assume you need to spend a lot of money when making a video. Professional gear isn’t required if the picture is in focus and properly balanced. There is probably no need to develop a formal script, either. Just act like you usually do and speak clearly to the camera. Actually, that might not be necessary. Screen capture sequences and PowerPoint presentations sometimes get the job done.

One thing a lot of people don’t do with video marketing is to create a podcast from their best videos. You can charge a small fee to download your best videos, as well as marketing your business via podcasts. One caveat if charging is to make the fee low.

If you want to create a commercial, try using humor. People are not interested in boring commercials. Having a funny or slightly controversial video can draw more attention from prospective customers. Use your creativity; be original. The funnier, the better.

Secure the services of a professional translator if you are producing a video in some language other than your native language. Do not rely on online translators if your audience is from a different culture and speaks another language. People will respect your message if you take the time to ensure it is properly translated.

Don’t forget about YouTube. You should start all of your video marketing efforts on this site. For one thing, your video is hosted for free. Not only that, but YouTube is the number three website, in terms of number of visitors. In addition, it’s the second largest search engine, as well as the largest video site.

Video Marketing

Now you can see how easy it is to reach your audience with video marketing. By using what you have learned here, you can gain new customers from around the globe. Use this advice to create a video marketing campaign.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.