Great Video Marketing One Tip At A Time

Video marketing is a new tool; however, it is quickly gaining popularity. People all over the world are able to watch streaming video now that more people have access to broadband connections. Make sure you are using videos to market to the public.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. Annotations are one such tool. This is a good time to put up a link and put in some information such as contact info.

To get your videos to go viral, provide excellent content. Your video could go viral even if you do not own an expensive camera. Your customers will view a video if they are interested and they think it is important. But, you should still get the best equipment that you can afford.

Explore the different editing features to YouTube users. Once you upload a video, you will be able to add some captions and annotations. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.

20 Minutes

You can’t expect viewers to watch videos over 20 minutes in length. If you want to show how to use your product, you can use around 20 minutes. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

You don’t need top-quality production values to make a successful video. You don’t need professional equipment; just keep focus and balance in your shots. You do not need to be overly fancy either. Just keep your personality up front and speak directly to the video camera. And in some cases, you will not even have to edit your video before publishing it. Just do a screen capture and try doing a slide show of your main points.

Screenshots of your business website can be used in the video. This will help viewers navigate your site. Screenshots also do great in how-to videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.

Most individuals appreciate honesty. Put your passion into the video. Be natural, open up to your audience and state your intentions right away to earn the trust of your viewers. People will enjoy your videos if they find that you are likeable and trustworthy.

Write a script for your introduction and closing of each video. Tell your viewers your name, what you represent and then share your video’s content is. The video should end with your company name and an invitation to click a link to your site.

Try answering customers questions in a video. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This will give them an option for how they want to receive the information they are looking for.

Do not veer off topic in the video. It can be easy to go off topic if you are not prepared. Write down what you want to get across in the video. Don’t stray from the task at hand, and you should be fine.

If you’re uncomfortable with making a video yourself, have someone else do it for you. Run a video contest where people get prizes for submitting the best ones. Be sure to tell people that you will be using their videos in your marketing campaign.

Video marketing really isn’t difficult, as you just read. You just need to learn the right information. Once you’ve become knowledgeable, you’re all set. Now, get out there and get started!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.