Tips For Creating A Professional Video Marketing Campaign

You can make great strides when it comes to business promotion by using video marketing. But you must educate yourself in order to make the best use of this marketing method. This article provides helpful tips for marketing through videos.

As with most things, the more experience you gain in creating videos, the better your end results will be. This encourages viewers to keep checking your channel for new content. This will help to draw in different types of viewers, thus giving your business much more exposure.

20 Minutes

Your best bet for creating a successful video clip is to aim for short and sweet. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. Long videos should be cut up into segments and posted every few days as a series.

Do not expect customers to watch a video that is longer than 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

You have a small window of time to get attention from viewers. You need to get their attention in the first few seconds. Teasers and other attention getters work great here.

Working with a team is a helpful way to make video content. You don’t need coworkers. You could use friends, family or your organizations. Make sure they get the credit the deserve in the video.

As you create content for video marketing purposes, try not to obsess about production values. High production values do not mean getting good returns back on your investment. Even large corporations, like Dell, have been successful with simple demos made by employees.

Does your business have any employees or colleagues? If so, then involve them in your videos. The ideal person is someone personable and good in front of the camera. Do not shy away from using multiple personalities in videos.

Take a video camera with you if you are visiting a public event such as a convention or trade show. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you do any public speaking, be sure the event is recorded on video.

Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.

One way to get content for a video is to find a team to work with. You do not necessarily need to involve colleagues, as you may decide that friends, family members or other acquaintances are well-suited to the task. Also, include their names in the description of your video.

Pay attention to the analytic charts regarding your videos. Use this to track views and your audience traffic patterns. Any of the strategies described can help you immensely.

You can employ video marketing to make your business successful. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. People will like to see that there’s a more personal side to the business you run.

If you see the same questions being asked by customers again and again, create a video that provides answers. Though FAQs are common on many websites, making a video provides added benefit. People can see the answers instead of just reading them.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.

After you have gathered information about and reactions to your videos, make a new one! Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.

Buy a tripod if don’t already have one. Shuddering, jerky filming is a trick for scary movies and the like. All your shots should be steady and the panning as smooth as possible. You only have a few seconds in which to convince viewers that it is worthwhile to watch your video, so make the most of those seconds!

Share that video as much as possible. Use email to send it to your loved ones. Put a blog post onto your site, encouraging your viewers to share your videos. Spread your link to customers you currently have, through snail mail and through electronic mail. Post it all over the Internet such as Facebook, YouTube, etc. Get the word out!

When making a video to promote a product, include an active link where they can go to purchase it. The best thing to do is to place the link within the video player. Thus, your link stays put even if your video is shared or ends up someplace else.

Video Marketing

As you can see by now, you can get your business noticed when you implement video marketing. You must remember that you can only use video marketing effectively if you know the right way to use it. Put the tips from this article to good use to be successful with video marketing.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.