How To Increase Your Audience Using Video Marketing

Has a previous attempt at video marketing been a failure? Maybe you have no idea what video marketing really is. Whatever the case is, you have to learn all you can about it for it to work. Continue reading for some very helpful advice for your video marketing goals.

Avoid thinking your customers will watch videos longer than 20 minutes. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. If you’re just updating folks, do it in 10 minutes or less.

Screenshots of your business website can be used in the video. This will help viewers navigate your site. Screenshots are also valuable in instructional videos. Take your screenshot, and use video software to include it in your video.

If you want to use YouTube for your videos you need to use the editing they have avaiable. Annotations are one such tool. This is a good time to put up a link and put in some information such as contact info.

Titles are key for a great video marketing plan. An interesting title will attract more viewers. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. You should make the titles of your videos eyecatching.

You do not necessarily have to spend a lot of money in order to create a good video. You don’t need professional gear; just make sure you have a focused, balanced picture. You really don’t even need to have a perfect script. Relax, talk to the camera and edit what you do not need in your video, later. If you do not want to be in the video, there are other options. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.

People search mostly online for how-to do things. Creating tutorials on a topic will help you reach targeted visitors in your niche. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

Offer great content to have a video go viral. You can make great videos without a top-quality camera. As long as the content is important to viewers, they’ll watch it. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.

Interesting content is king. Make sure your video can keep the viewers’ attention. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. People go online for entertainment, not sales pitches. Making interesting videos can get you traffic that will continue to increase.

If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Identify someone who likes to be on camera and who would be attractive to viewers. You can always use more than one person in the videos, after all.

You have to consistently post fresh content in order for visitors to keep returning. Boring content only repels viewers, which is not good for your business. Always leave the viewers wanting more. When the next piece of content is published, they will be primed and ready for another serving. If your content is interesting and engaging, then you are much more likely to attract viewers and potential customers.

You should keep your videos under 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

Write a script for your introduction and closing of each video. You have to clearly say your name, your company, and the topic of the video. In the end, repeat the company name and use a call to action to get the viewer to visit your site or buy your product.

Social Media

Use your video marketing to promote your other social media and websites. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. When you let everyone know where they can find you on the social networking sites, your business will gain more exposure. Increase the number of visitors to your video websites by including links in your social media messages.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 10 to 15 seconds is the most crucial. You should put a small tease in the beginning of the video so that your customers stay interested.

Are you ready to create a video now? It’s never been a better time to start using these techniques to bring new customers to your business. Begin today!

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.