How To Plan For Success In Video Marketing

If you own a business, you must know how important marketing is. If people don’t know about your business, it might as well not exist. But you must do something to give you an leg up on your competition, and video marketing might be just the ticket. The following tips about video marketing can help.

It is a good way to find out what customers want from you. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Give them some samples if their ideas get picked for the video to motivate people to watch.

If you are advertising something you should do a step by step video for it. Try to give a demo on how to use the product and shows it is a good light. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.

Any marketing video should be short. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

Stick to the topic and be sure to keep your focus. When not properly prepared, straying from the topic is common. Write down what your video will contain and stick to it. Your audience will remain interested if you focus on a topic.

You should always think carefully about what you are putting in your videos. These allow you to identify how many people watched your video and at what time of the day it was watched. Use the information you find to help you locate new customers.

Get personal with your videos. Record your work process regarding your product to let people feel closer to you. Customers will trust you if they get to know you and see you being honest.

It is important to optimize your videos. Give each video you upload its own title and description. Don’t forget your keywords! You should put in contact info so that people can get ahold of you.

If you are frequently asked the same question, create a video to answer them. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. This gives your users an option on how they would like to view this information.

Social Media

You should always tell your customers how to find you on social media in your videos. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. Publicizing your sites are going to attract visitors to them and vice versa. Social media links to your video hosting sites can really boost traffic and business.

Your video should contain your website’s screenshot. This lets your viewers see your site while they watch. This is pertinent in tutorial videos. Try saving a copy of the screenshot and then use some video editing program to include it into the video.

Now that you know a little about video marketing, you can use the tips here to help you. It’s important to use video marketing today. Increased profits are just waiting for your to claim them.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.