Subdomain vs Subdirectory SEO according to Matt Cutts

Google’s Matt Cutts responds to a common question asked by webmasters of aggregate or large sites.

This video addresses the question: “I’m interested in finding out how Google currently views subdomains — whether there’s any difference between a site structured as a group of subdomains and one structured as a group of subdirectories.”

The answer might surprise you! Watch the video here:

 

I have always recommended the use of subdirectories.  A subdirectory structure helps make the domain an authority site if the subdomains are structured in a way similar to categories.   In order to boost authority, the category names do have to be set up in Latent Semantic Indexing (LSI) fashion.

Another consideration for using subdirectories is that virtually all large sites use it whenever direct user access is involved.  Look at Yelp, TripAdvisor, and Facebook.   Note that these mega sites do have subdomains for other purposes.

The main reason why I do not recommend the use of subdomains is the history of abuse with subdomains.  Matt Cutts even mentions that on this video.

Here is another discussion on the subject of subdomain vs subdirectory for SEO

Regardless of your ultimate choice, the problem for competitive keywords is that the search engines always takes the client to the front page of the domain or the subdomain and not directly to the keyword specific page.  What that means is that even though you have spent a lot of time optimizing a page for a specific keyword, your search visitor is still a click away from getting to the best page with the matching content.

For our advanced SEO clients, I install a script that redirects keyword searches directly to the subdirectory or page that is specific to the keyword. This helps increase conversion.

Set up an appointment with us now to find out if our custom redirect script is going to help you convert more search engine traffic into leads.

 

 

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