About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.

Do You Know What You Can Do For Search Engine Optimization?

The bigger the Internet gets, the smaller your business might look in the overall scheme of things. By following the steps in this article, you can stay ahead of the competition. It doesn’t matter how great your content is if you don’t have any visitors. Here are a few pointers on boosting your site’s presence.

Incorporate one or two of your keywords into your domain name. You want people to be able to find your site easily. Remember, not all people coming to your site will be from advertisements, some people will come from searching for products that are on your site.

Consider how long they have been in business, and their experience. Be aware of the risks that are involved, so you will be able to make an informed decision.

To optimize your place on search engine results, include a myriad of keywords, including misspellings of keywords, in the “metatag” area of your website setup. Sites that have effective meta tags will show up in more searches for a higher variety of keywords. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.

There are many tricks that you can use to improve your SEO. There are quite a few resources out there that can help you with this sort of thing. Find great informative websites and books to help you learn the latest in SEO techniques.

If you want to raise your search engine ranking, educate yourself on social marketing and look into the free sites that are out there. You may assume that you don’t need to go beyond Twitter and Facebook, but that’s not true. There are a large number of social networking sites out there, and some of them are geared toward certain topics. It’s a good idea to join up for each one that has anything to do with your particular product or service in order to help increase your SEO.

Update your site content on a regular basis. Commit yourself to publishing a certain number of stories each week. A search engine will prefer a page with updated content over one that is lacking new material. Fresh quality content can result in higher rankings on search result pages.

Try creating a robots. txt file and applying it to the root directory. The search engine is then unable to access selected files featured on your site.

Don’t use duplicate content and avoid being flagged as spam. Watch out that you may be using content that is duplicated and not even know about it. If you place your product’s description on a lot of pages to save time, know that a search engine will consider it spam most of the time.

The world of podcasts is also something you should consider. Podcasts can include video or be audio-only, may be streamed live or pre-recorded, and should include information that your consumers are interested in. This format has become increasingly popular in modern times. Write out a description of your podcast, using keywords, to help people find your podcast during a search.

Invest in adbrite, adwords or other advertising options. When you try to do search engine optimization yourself, it may not yield the increase in rankings you were hoping for. Advertisers like Adwords can help you get more visitors. Google’s own advertising site can bring in a lot of viewers.

As you are making the URL names for the different sections of your site, it is important to realize that search engine spiders do not understand dynamic language or session identification names. Therefore, you should come up with a relevant name for each URL. It is also important to include a keyword, as well.

Get listed for free with Google and Yahoo! to increase your publicity. These services get your site noticed, which means more people will visit your site. Don’t ever turn down a chance for free publicity.

Search Engines

While tailoring aspects of your content to search engines is a great idea, it will be humans who ultimately visit your page. Many people only use content that search engines read without considering their visitors. You want to be able to easily read your site. If it can’t be read, it will fail.

Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. There is evidence that the quantity of time spent on a site influences the ranking a site gets. This trend has been established through metrics like Quantcast scores. Try adding forums to the site, or allow for comments on key topics and articles. Encouraging participation will increase the amount of time visitors want to stick around.

Ensure that your website will stand out and not be lost in the crowd. This article contains advice on how to improve your website’s traffic and overall popularity. Your weekly schedule simply must have a slot for implementing these kind of strategies.

Use These Search Engine Optimization Tips For More Visitors

When you get SEO experience, you will start understanding that small changes can give you good results. This article offers some of the best tips on SEO and how you can use it to optimize your website and increase traffic.

You should have just enough keywords to succeed at SEO. Focus on keeping each page’s keyword content well under 20 percent.

Your website must keep your readers interested. This will allow you to get repeat customers. Little things can help your search engine rankings.

Remain patient when attempting to boost your site’s SEO value, remember that it’s not going to all happen overnight. Significant changes and massive traffic will not come overnight. It can actually take a while if your site is brand new and not using a preexisting domain name. Just like in a physical business, it takes time to build up a name.

Request that a non-profit organization or an educational website link to the content on your site. Search engine spiders will give you credit for having a link posted on a trusted website. Give your website the kind of quality content that will make websites deemed reliable sources by search engines feature links to you. Content that is deemed useful by these organizations will ultimately become featured.

Search Engines

When you use properly descriptive title tags, you are ensuring that the search engines understand what content is on your website. Limit your title tags to sixty characters. Search engines usually only preview the first few words. Tags generally carry less weight past that point anyway.

Choose a domain name for your site that people can readily recall and also gives a clear indication of what you are offering. This is helpful for people who learn about your site from places like Youtube. A simple, catchy name will be easy to recall.

Consider article exchanges rather than just link exchanges. Article exchanges are simply hosting an article by a different website along with a credit, a link to them and they reciprocate. This works even better than link exchanges, and of course each of you get fresh content.

Hone in on one component of your business on each page. Do not promote every product that you have on the site. This will just dilute the information and frustrate the customer who is looking for specifics. Focus on one product per page.

Site Maps

Make sure not to focus on too many products. Avoid shoving too many things on one post or page. This will confuse your readers and discourage them from returning. A page that just focuses on one thing will do well at getting people to visit.

Site maps help search engines catalog your pages more effectively. Site maps, or navigation bars, let search engines quickly and effectively index your whole site. Site maps improve search engine results, regardless of the size of your website.

Research information about keywords first so you know what to write. You should focus on the correct keywords during website design and you should incorporate your keywords into your titles. Performing keyword research will help you understand what type of information visitors are trying to get from you. Mention these keywords often to increase your site traffic.

It’s important to make sure that each picture on a website has an “alt” tag. Tagging images will allow even a visitor who cannot load the images know what the image should have been in that slot. You have to remember that search engines take note of index alt tags, therefore the keywords in these tags help improve your page ranking.

Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. The text for this meta tag should not exceed 30 words. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.

Make sure the first few sentences of the first paragraph on your site can double as an HTML meta description tag. Search engines often index this content, using it as your site description in the search results. Bad content can hurt your efforts.

When you are working on SEO, it is essential that you create content for the human reader. Sure, keywords are important, but search engine bots don’t result in sales. It’s important to make the site readable. If they cannot, your business may fail.

Domain Names

The text on your site should be large enough for most people to read. If you design a website which is easy to navigate and read, including accessibility options like making the font size larger, you’ll find that your site ranks higher on search engines. It is important that your site is designed to attract the attention of both your viewers and the search engines.

Used domain names may already have a reputation you can trade on. Search engines give higher rankings automatically to domain names that have been around for more than two years old. Be sure that no matter the age of the domain, it works for your site specifically.

On-page Search Engine Optimization (SEO) is extremely important in marketing your articles, so do your research and optimize your site. Having a solid ranking for several keywords is an important aspect to having a site that actually gets visitors.

Make sure to do your research before choosing a company to promote the site. Find out what the company’s experience is in your field, their SEO techniques, when you will see results and how much their services are. Also ask to see some of their previous work, and see if you can speak with some of their former clients. A reputable company will have no problem doing this.

It is very important to edit and proofread your website. Make sure that your website’s content can be clearly understood by your audience and by the search engines. If your website or keywords have bad grammatical or spelling errors, then search engines may rank your site lower than you’d like.

You need to know what kind of options you have to get links to your site. These can be press releases, message boards, blogs, and article writings. Reliable and legitimate outbound links are essential when planning a search engine optimization strategy.

Every web page owner would love to be on their favorite search engine’s first page. It’s a difficult climb to the top, especially if you’re in a competitive niche, but it can be done.

Helpful Video Marketing Advice You Need To Know

It is critical to utilize modern marketing techniques to reach the largest target audience. Video marketing is certainly one tool that can give your business a decisive edge! The following article will provide you with useful tips and tricks you can put to immediate use in a marketing campaign featuring video!

As with most things, the more experience you gain in creating videos, the better your end results will be. Constantly uploading videos is key to retaining your viewers. It also increases your visibility as you tap into new issues.

The content of your video plays an essential role in its success. You can make great videos without a top-quality camera. Your customers will view a video if they are interested and they think it is important. You should buy a good video camera, but one that fits into your budget.

Don’t be afraid of complex video marketing strategies. A simple camera and mount are all that is required to easily create a great video message online. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.

A great tips to start is to create good titles. A title that’s powerful and relevant to the video will draw people to it. This can build interest into what you’ve got to say. Take time to make relevant and creative titles for great video marketing.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. You have to catch their attention within 10 seconds. You should put a small tease in the beginning of the video so that your customers stay interested.

The cost of production does not determine the quality of the video. Producing a clear and quality video is really the outcome that you want. You don’t even need the best script or a lot of confidence. Speak directly to the camera and be yourself. If you are extremely camera shy, don’t worry because you do not have to be on camera. You can even just do a video of your computer screen.

You can stay close to your customers by using video marketing. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Offer free samples to those whose questions you answered!

Tutorial videos for your products are always a great idea. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.

Your content must be intriguing. Your video should catch people’s attention. All the views in the world won’t help you if you content is lousy. Spark your viewer’s interest. Boring commercials will not do that. Making interesting videos can get you traffic that will continue to increase.

Encourage others involved with the business to participate in your video marketing. Try to use someone who the camera loves and is able to speak clearly. If you can, use more than one colleague.

Avoid thinking your customers will watch videos longer than 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Make life a little easier on yourself and try putting a video together for your business. Try this advice and use creativity. You need to apply yourself and put together some quality videos that represent you well. It could be the next biggest thing to happen to your company!

Little-Known Facts About SEO Revealed By The Experts

SEO is a wonderful way to get visitors to your site, but be careful! This article has some great tips to help you better your site’s visibility by applying techniques that work for you and search engines.

Code your site well when trying to use SEO. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. Your website won’t be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.

In order to fully optimize your site, you must focus on keyword density. Focus on keeping each page’s keyword content well under 20 percent.

A properly coded site is an important part of a successful SEO strategy. JavaScript can be messy making it difficult for spiders to index your site. If you have Flash content without coding, they will not index it at all.

Boosting your site’s SEO takes time, so remember to be patient. Significant changes cannot happen over night. If a site is pretty new, it will take a while for you to see any results. Just like any company, time is needed to build a reputation with an online business.

Web Spiders

If you hope to be ranked highly, you must help the web spiders achieve their goal. Web spiders are designed to crawl your site for keywords, but without the ability to easily navigate your site, they cannot rank your site properly. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy.

Pay-per-click approaches can be used in affiliate marketing in a really effective way. This is the simplest affiliate program to implement, so the pay for each click may not be high, but the total pay can add up quickly.

Use header tags to your advantage. Make use of your site’s CSS page to reduce the size to something appropriate. When it comes to ranking websites, search engines use headers. To be sure the search engines use something relevant to your website, use H1 and/or H2 tags to flag important things.

Pages with site maps are ranked higher by search engines because they can be indexed easily. Also known as a navigation bar, a site map allows search engines to find pages from any other page of your site. Even a smaller website can have a higher search engine ranking with a good site map.

Your website should always be easy on the eye for comprehension and simplicity to read. If you want a higher rank you need to make your content easy to use and understandable. Include user functions such as the ability to make the text bigger. You should find a balance to appeal to readers and to search engines.

You should be patient when increasing the SEO for your website. Better rankings and increased traffic will not occur quickly. Rather, it may take many weeks, even months, especially if your website is brand new. Like the promotion of any brand, time needs to be taken to build brand awareness.

Google Webmaster

Want to use SEO to help make your site visible? If so, videos, along with a nice video sitemap, can be used. Make use of videos as a way to introduce your staff and perform product demonstrations. Get the video posted to your site and make sure it has good keywords attached to it. After you create the video sitemap, submit it using your Google Webmaster Tools in your account of Google Webmaster Central. Post the video that you have just created onto YouTube when you finish. You can then relax and watch the customers start pouring in.

SEO can help your customers find you. Unfortunately, some online businesses still underestimate the importance of their search engine rankings.

Buy an easy to remember domain name. If you utilize video clips or mass internet media like Youtube to advertise, remember that a memorable domain name will make a big difference when mentioned in clips.

Use off-site linking to reputable, quality content whenever possible, to give your SEO the best boost. This is by far an extremely vital part of linking. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. Look for linking options with a corresponding link directed back to your own site. This improves your search ranking even more.

Keyword Stemming

You can experience an increased number of search engine hits by inputting plural forms of keywords. Keyword stemming is a popular technique of some search engines. For example, if your keyword is “accountant,” searches for “accountants” or “accounting” may not lead users to your site. Use the longer form when it comes to using keyword stemming for your advantage. For example, if you use accounting, then you have your site returned with accountant search results.

Have a website, particularly one that is perceived as positive and useful by most people, post a link to yours; for instance, a site from a non-profit organization can back-link to you. You want your site to be linked to respectable, known sources because search engines look positively at this, and they will reflect this in your search engine ranking. If your site contains information that is useful to readers, reputable websites will want to link to it. Focus your content on information that these organizations are craving for.

Make sure you know which SEO strategies will work for your website. The techniques you have learned will help you boost your visibility without having to worry about being blocked by the search engines.

Useful Tips For More Successful Video Marketing Plans

Video marketing is a great way for anyone to improve their business. However, it’s not really that easy to make a video that’s a hit. Lots of factors come into play while doing so. Keep reading to learn some techniques that can help you improve your video marketing strategy.

If you choose to put your videos on Youtube, learn to use the editing features. You can even add annotations on videos. You can thus share links, add more information or place coupon codes in the video package.

Do not fret about your video production value. Many times you will not get a great return on a very large investment. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.

If you’re going to make a marketing video, keep it short and to the point. Many people are not willing to spend a lot of time watching a video online. If the video needs to be longer, consider breaking it up into other videos for people to view later.

When editing your video for publication, include screenshots of your website. Viewers will be able to see your site’s setup this way. How-to videos can also incorporate screenshots. Take your screenshot, and use video software to include it in your video.

Don’t stray from your topic. Without preparation, it’s easy to actually stray off topic. Put together a detailed outline and include all the points you want to talk about. By not deviating from your plan, your video will be of much higher quality.

You should put your videos on YouTube. This is where your video marketing campaign should begin. It gives you free hosting for your videos. You can also take advantage of being on the third most highly-trafficked site anywhere. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.

YouTube offers editing features on their site. For example, you have the capability to put annotations in your video. You can share links, give more details about your product or even provide a coupon code.

The content you use needs to be interesting. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. People want interesting videos with valuable information, not boring commercials. The more interesting your videos, the more traffic you will attract.

Mailing List

Your opt-in options for your mailing list should be present on the same page as the video. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

If your marketing video is more than 20 minutes in duration, you might run into problems. You can go that long only if you’re doing a very in-depth how-to video. If you’re just updating folks, do it in 10 minutes or less.

Any event is a good time to take a video. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.

A video marketing campaign is an excellent way to promote your business on the Internet. You should use these tips so that you can have the best opportunity to market your videos. Be organized and plan it all out up front.