How Does a Chat System Increase Conversions?

Some visitors are too timid to call your phone while they are still “exploring” the keyword you are ranking for.  Adding chat functionality will give your conversions a boost!

While chat systems do not work for every kind of website, chat systems work like magic for Business to Consumer type of websites.

One chat system vendor has this to say about increasing conversions with live chat software:

Live chat is cheaper, and can be better, than phone support. According to Forrester Research, “Average live-chat sessions cost $3 to $5, compared to $10 or more for an average customer service telephone call.” And live chat sessions can leave a visitor searchable record, so there is no doubt about who said what, what features are available and what promises were made. Like a live salesperson, live chat can send an invitation while a customer is browsing, while telephone service can only help a customer who asks for help.

All chat/operator systems out there work like this (additional features vary from system to system):

1. You install a script or lines of code on your website.  This will enable visitors on your site to communicate with a person from your office.

2. Your intern or office staff logs in to the chat system.  This will enable your staff to “see” visitors on pages visitors are reading.  Your staff can prompt an online conversation.  The system does allow your staff to chat with multiple visitors at the same time (subject to an acceptable response time).

3. If your online visitor accepts the conversation prompt, the visitor and your staff can chat.

4. During the live chat, your staff will be able to “pop” the webpage that has the correct information that the visitor is looking for.  Your staff can also prompt the visitor to sign up or call for an appointment with a call to action – sign up for newsletter, call for an appointment with the right staff member, your assistant or yourself; sign up for membership, sign up for event, etc.

5. If your staff is not online (or logged off from the chat system) and there are visitors online who want to contact you, your visitor can request for a call back or appointment based on the availability on your calendar – usually Google calendar is supported.

So who uses live chat systems?

According to Inc Magazine, LapTopMD+ and Headsets.com have experienced measurable success with live chat systems.  Read more about live chat systems evaluation here.

If your budget is tight or if you are just not willing to spend dollars until you are convinced if there is any Return on Investment (ROI) for a live chat system, you can try the free Open Source system – PHPLiveChat at http://PHPLiveSupport.com.

You should at least try a chat system if it works for you.

Subdomain vs Subdirectory SEO according to Matt Cutts

Google’s Matt Cutts responds to a common question asked by webmasters of aggregate or large sites.

This video addresses the question: “I’m interested in finding out how Google currently views subdomains — whether there’s any difference between a site structured as a group of subdomains and one structured as a group of subdirectories.”

The answer might surprise you! Watch the video here:

 

I have always recommended the use of subdirectories.  A subdirectory structure helps make the domain an authority site if the subdomains are structured in a way similar to categories.   In order to boost authority, the category names do have to be set up in Latent Semantic Indexing (LSI) fashion.

Another consideration for using subdirectories is that virtually all large sites use it whenever direct user access is involved.  Look at Yelp, TripAdvisor, and Facebook.   Note that these mega sites do have subdomains for other purposes.

The main reason why I do not recommend the use of subdomains is the history of abuse with subdomains.  Matt Cutts even mentions that on this video.

Here is another discussion on the subject of subdomain vs subdirectory for SEO

Regardless of your ultimate choice, the problem for competitive keywords is that the search engines always takes the client to the front page of the domain or the subdomain and not directly to the keyword specific page.  What that means is that even though you have spent a lot of time optimizing a page for a specific keyword, your search visitor is still a click away from getting to the best page with the matching content.

For our advanced SEO clients, I install a script that redirects keyword searches directly to the subdirectory or page that is specific to the keyword. This helps increase conversion.

Set up an appointment with us now to find out if our custom redirect script is going to help you convert more search engine traffic into leads.

 

 

The Google Dance – Number 1 Yesterday but Number 100 Today?

SEO veterans recall the “Google Dance” when Google’s rankings went through a change each month, sometimes dramatically, or when a new algorithm was launched. The Google Dance disappeared – for awhile until…

Who thought it would ever return? But it sure has, and we’re likely to be dancing even more.

Matt Cutts, Google’s SEO Guru, explains why in this video:

 

If you have a website you need to know how to rank your page on search engines. Whether you are promoting your website yourself or hiring a marketing consultant, you need to be aware that rankings are not all the time going linearly increasing. Your rankings could go up or down depending on your competition and the amount and quality of your online promotion.

Improve your website’s ranking by following the SEO tips listed below.

It is important that you learn how search engine optimization operates. In a perfect world, people would get to choose how websites are ranked. Instead, site rankings are determined by automatic, computer-based methods. The objective of search engine optimization is to convince search engines that your site is relevant and what their users want to see.

Several factors are utilized by a search engine to rank your site. Keywords present on your site will be taken into account by the search engine. The links leading to and from your site, as well its traffic and its update schedule, also contribute to its ranking.

As with so many things, inching your way up in search rankings is a process that occurs over time. You need to make sure that you take all the steps in order to guarantee your site is ready for all of the search engine crawlers. Try including keyword content in your main text, subheadings and titles.

Doing your research and putting in the time and effort is the surest way to help raise your ranking with search engines. While some people would find it convenient to pay money to search engines for better rankings, this would be unfair to other sites and would cause search engines to be less useful. Some search engines do have ad results at the top, but these are extremely expensive and separate from the normal results.

SEO is much more than just inserting keywords. You can maximize your chances of your website to be ranked with search engines by linking both within your pages, and by linking your site on external pages. You can foster off-site attention by swapping articles and links with other websites that cater to similar interests.

Targeted visitors are people who come to your website looking specifically for the products or services that you are selling. Targeted visitors came to your website looking for something specific. They want to possibly make purchases on your website. Nonetheless, there will be other people who are there just to browse your products. Don’t neglect these people, though. If your site is good enough, they may return when they actually want to buy something. However, these people are not the prospective customers you are searching for. Instead, you want to attract targeted customers whose needs are directly addressed by your products and services. That is precisely what makes keyword research so important. Knowing what keywords your target audience is searching for will help you tailor your website to them. Another viable way to draw a select audience is to be mindful of websites they frequent and advertise there.

Every business needs a website. If you plan to do business with customers online, your company must have its own website. Using the tips in this article, you will be able to optimize your site for the success you want to see.

And remember not to panic, if one morning you look at your rankings and it is not there!

Advertising Industry Solutions

Partnership Opportunities with Advertising Agencies and Consultants

Page1SearchEngingeMarketing.com works with leading B2B advertising consultants and interactive agencies to deliver the best possible sales and marketing systems to your clients and end users. Our solutions fulfill this role within the advertising industry, and we are looking for solid partnerships to help us move this market forward.

Our integrated marketing solutions are what differentiates us from everyone else just “selling search engine optimization.”  We really help agency owners grow their business using strategic marketing.  Then together we develop a customized marketing campaign that helps them target the right prospect demographics.  Everything is done in a precise, professional manner to communicate the right message for each one of our clients. 

Company Branded Platform – Turn-Key Business Model

Page1SearchEngineMarketing.Com’s unique partner model gives you the ability to re-brand the client dashboard and use it as your company’s branded product.  This will save you hundreds of thousdands of dollars and countless hours of software development.  Built into this comprehensive business model are software provisioning, project management, reporting tools, and client management tools. The Page1SearchEngineMarketing.Com’s partner model is a complete market offering.

Benefits

Additional Revenue Streams

Offer in-demand digital services at a competitive price with minimal start-up costs. We will provide you with a turn-key business model to effectively manage your new company-branded platform. This will allow you to diversify your digital service offering and take advantage of a recurring revenue model through the sale of monthly recurring accounts for Search Engine Optimization, Reputation Marketing, Local Listing Optimization, and SMS.

Leverage Your Sales Team

Keep your sales people happy by enabling them to offer the latest advertising offerings that local businesses are getting bombarded with.  Instead of getting your sales people to do the “dreaded” cold call, allow them to do warm calls to current and inactive clients with new digital advertising services.  You may even win back lost accounts who have left you for another firm that offers digital advertising. Your sales team will love you!

Reduce Sales Attrition

If you are able to offer a suite of online and offline marketing services just like the big advertising agencies, you are likely to retain your current clients.  Your clients want to simplify their workflow – that means the fewer marketing channels they have to deal with the better they can focus on their own business.  Be that trusted advertising advisor that your client can rely on – and get paid well for the media transactions you place for them.

Learn more about partnership opportunities with Page1SearchEngineMarketing.Com.

For a LIMITED time, we are waiving the $5,000 Agency Setup Fee only for 10 Advertising Agencies that qualify.

Serious inquiries only.  Please call (949) 351-4806.

Advertising Reps Wanted

Full Service Internet marketing company looking for direct sales reps.

SEO Company

If you enjoy working in the comfort of your home, working on your own schedule, love meeting people , the freedom, competitiveness, and high commissions and residuals – this opportunity comes only once in a lifetime. 

If you have a solid base of existing accounts in printing, yellow page-like directories, magazine or other similar advertising, you can quickly transition this base into the future of digital advertising.

Small and Medium Sized Businesses are begging for help!

Reps sell mobile responsive website development, reputation marketing, search engine optimization, pay-per-click marketing, web 2.0 (youtube, facebook, twitter,etc), video production, and web programming to hot leads that close quickly.

Proven results and ROI with tracking data and marketing reports for all clients.

High Commissions paid on all new business, with residuals for returning accounts.

This is a commission only 1099 position.  Sales reps must develop their own client base or already have an existung client base.

The company will assist with leads and provide TOP GUN training unsurpassed in the industry.  Another company had paid $250,000 for the content of one of our training modules to train their entire sales team.

Must submit a resume highlighting experiences, sales goals acheived, and references.

Only people with direct sales experience should apply. Direct sales is cold calling and making new contacts with prospects to secure new business. Retail is not direct sales.

Reps can work from a home office and access our online sales tools and CRM system. There are no territory restrictions. Commission rates are based on sales. Residual income stream developed for returning business. Potential commissions for full time sales reps can range from $60,000 to $120,000 per year but your income potential is only limited by your commitment and willingness to follow our proven sales blueprint.

Position type: full-time or part-time