Search Engine Optimization: Save Money By Doing It DIY

Building a web site is just part of the process of getting your business noticed online. SEO is a key part of the puzzle. If your site ranks high on various search engines, it is natural to expect to get lots of traffic in your website. This article will list some useful SEO tips that can help boost your website’s search ranking.

In order to use search engine optimization to increase your visibility, your website must be well coded. Say you use primarily JavaScript for the content on your site, but you have messy code – indexing it will be difficult for search engine spiders. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

Buy a domain name that is easy for people to remember and relates to your product. This is helpful for people who learn about your site from places like Youtube. A simple, catchy name will be easy to recall.

When trying to enhance your site’s search engine optimization, be patient. When you do these things it will not happen immediately, it will take time. If the creation date of your site is not very long ago, it may take a few months to build your SEO. Like the promotion of any brand, time needs to be taken to build brand awareness.

Description Tags

Make the most of your meta description tags. They are useful to reach your search engine ranking goals. Description tags play a large roll in your site coming up during a search. Make your meta tag information concise and meaningful. The better the quality and effectiveness of your description tags, the more likely people are to actually visit your site, even when your competition ranks higher than you on your keyword’s search engine results page.

In order to make a page stand out to search engines, try to include relevant keywords in the URL of the page. The page won’t rank high if the URL has numbers or symbols. Include the keywords you would use yourself.

Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. Product feeds list details such as images, descriptions and prices about the products and services you offer. Present these to search engines as well as to websites that list comparison shopping. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.

Social Networking

In order to boost search engine results for your website, learn the basics of social marketing and take advantage of all the free social networking websites that are available. This means more than just signing up at the popular social media sites like Facebook or Yelp. Many social networking sites cater to specialized groups or interests, such as Christians or photography. Join those which match your business’ field and maximize your options.

Find out what keywords you should include first. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. You should emphasize your keywords in your site in order to increase your search engine rankings.

Utilize a descriptive and unique title tag as a way to ensure that different search engines will be able to comprehend the content on your website. Keep your text down to 60 characters or less, since many search engines cut off the content at that point. Additionally, they give words appearing after the 60 character limit less weight.

Your site should be simple to read. Adding accessibility functions to your site can help to attain higher ratings. While you are trying to optimize your site to get the best search engine results, keep the reader in mind as well.

Publish fresh content to your site as much as you can. Set a goal for yourself, and follow through on it. Websites with new content will be more attractive to the web crawlers than those with older updates. Featuring new content frequently will earn the site a much better ranking.

Duplicate Content

There are ways to do your own search engine optimization. Look to online resources to help you learn all that you can. Plenty of websites exist that can help you become an SEO master.

Duplicate content will subject you to spam filters of the search engines. Sometimes you might even be posting duplicate content and not even know that you are. If you place your product’s description on a lot of pages to save time, know that a search engine will consider it spam most of the time.

Don’t use a ton of keywords. Use 10 or so keywords that tell what your website is about. If you want to know what keywords to use, try utilizing analytical tools.

It is very important to have descriptions of you links in “alt” tags. If the person viewing your site has blocked images from being seen, these tags will replace those images. The page’s ranking will be improved, because search engines can index and read alt tags.

Adding keywords to comment tags is believed to be a good practice. Focus instead on the content within your website.

You should not have webpages consisting solely of links on your website. Incorporate the links throughout your pages and make them blend well with the content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. If your links flow naturally with your content, it will improve your relationship with both human readers and search engine bots.

A great tip about optimization is to include current events and topics that have relevance to your product. This brings in visitors that might not even have been looking for your type of services. It can also make your site appear more informative to the regular audience.

While these tips on SEO are useful now, remember that the algorithms for search engines are always changing. To ensure continued search engine optimization success, it is important to consistently read about new techniques in the industry.

Your website should be accessible to a wide variety of audiences. Obviously you want to obtain higher rankings so your website has to be simple, clear and easy to use. Functions that allow bold, enlarged fonts should also be used to attract the reader’s eyes. Your site should be easy to read and easily found by search engines.

Generic Anchor Texts for Penguin

Now in a post penguin era a website needs a ton of generic anchor text backlinks to rank well in Google. Here is a list my team created and I thought I’d share with you all. If you have more generic anchor text ideas, then why don’t you share them in the comment section below.

A-C

a cool way to improve
a fantastic read
a knockout post
a replacement
a total noob
about his
active
additional hints
additional info
additional reading
additional resources
address
advice
agree with
anchor
anonymous
are speaking
article
article source
at bing
at yahoo
basics
best site
blog
bonuses
breaking news
browse around here
browse around these guys
browse around this site
browse around this web-site
browse around this website
browse this site
check
check here
check it out
check out here
check out the post right here
check out this site
check out your url
check over here
check these guys out
check this link right here now
check this out
check this site out
click
click for info
click for more
click for more info
click for source
click here
click here for info
click here for more
click here for more info
click here now
click here to find out more
click here to investigate
click here to read
click here!
click here.
click now
click over here
click over here now
click this
click this link
click this link here now
click this link now
click this over here now
click this site
click to find out more
click to investigate
click to read
clicking here
company website
consultant
content
continue
continue reading
continue reading this
continue reading this..
continued
conversational tone
cool training

D-F

describes it
description
dig this
directory
discover here
discover more
discover more here
discover this
discover this info here
do you agree
enquiry
experienced
explanation
extra resources
find
find more
find more info
find more information
find out here
find out here now
find out more
find out this here
for beginners
from this source
full article
full report
funny post
G-I

get more
get more info
get more information
get redirected here
get the facts
go
go here
go now
go right here
go to the website
go to these guys
go to this site
go to this web-site
go to this website
go to website
go!!
going here
good
great post to read
great site
had me going
have a peek at these guys
have a peek at this site
have a peek at this web-site
have a peek at this website
have a peek here
he has a good point
he said
helpful hints
helpful resources
helpful site
her comment is here
her explanation
her latest blog
her response
here
here are the findings
here.
his comment is here
his explanation
his response
home
home page
homepage
hop over to here
hop over to these guys
hop over to this site
hop over to this web-site
hop over to this website
how much is yours worth?
how you can help
i loved this
i thought about this
i was reading this
image source
in the know
index
informative post
inquiry
internet
investigate this site

K-N

killer deal
knowing it
learn here
learn more
learn more here
learn the facts here now
learn this here now
like it
like this
link
[link]
linked here
listen to this podcast
look at here
look at here now
look at more info
look at these guys
look at this
look at this now
look at this site
look at this web-site
look at this website
look here
look these up
look what i found
love it
lowest price
made a post
made my day
more
more about the author
more bonuses
more help
more helpful hints
more hints
more info
more info here
more information
more tips here
more..
more…
moved here
my company
my explanation
my latest blog post
my response
my review here
my sources
navigate here
navigate to these guys
navigate to this site
navigate to this web-site
navigate to this website
news
next
next page
no title

O-R

official site
official source
official statement
official website
on bing
on front page
on the main page
on yahoo
one-time offer
online
original site
other
our site
our website
over at this website
over here
page
pop over here
pop over to these guys
pop over to this site
pop over to this web-site
pop over to this website
prev
previous
published here
read
read full article
read full report
read here
read more
read more here
read moreÂ…
read review
read the article
read the full info here
read this
read this article
read this post here
read what he said
recommended reading
recommended site
recommended you read
redirected here
reference
related site
resource
resources
review
right here

S-T

secret info
see
see here
see here now
see it here
see page
see post
see this
see this here
see this page
see this site
see this website
sell
she said
site
site web
sites
sneak a peek at these guys
sneak a peek at this site
sneak a peek at this web-site
sneak a peek at this web-site.
sneak a peek at this website
sneak a peek here
source
[source]
sources tell me
speaking of
special info
straight from the source
such a good point
super fast reply
take a look at the site here
talking to
talks about it
that guy
the
the advantage
the full details
the full report
the original source
their explanation
their website
these details
they said
this
this article
this contact form
this content
this guy
this hyperlink
this link
this page
this post
this site
this website
top article
total stranger
try here
try these guys
try these guys out
try these out
try this
try this out
try this site
try this web-site
try this website
try what he says
try what she says

U-Y

understanding
updated blog post
url
us
use this link
via
view
view it
view it now
view publisher site
view site…
view website
visit
visit here
visit homepage
visit our website
visit site
visit the site
visit the website
visit their website
visit these guys
visit this link
visit this page
visit this site
visit this site right here
visit this web-site
visit this website
visit website
visit your url
visite site
watch this video
web
web link
web site
weblink
webpage
website
website link
websites
what do you think
what google did to me
what is it worth
why not check here
why not find out more
why not look here
why not try here
why not try these out
why not try this out
you can check here
you can find out more
you can look here
you can try here
you can try these out
you can try this out
you could check here
you could look here
you could try here
you could try these out
you could try this out
your domain name
your input here

– See more at: http://www.smallbusinessonlinecoach.com/blog/seo/huge-list-generic-anchor-text-ideas/

Hit By Google’s Penguin Update?

A lot of concern on Google’s Penguin X.X update really boils down to cleaning up your keyword anchor text balance.

What exactly is keyword anchor text balance?  It is the composition or over-all mix of all keyword anchor text pointing to your site.

Anchor texts can be classified into 4 types and the ideal mix is as follow:

a) Primary Keywords – 10%

b) Secondary Keywords – 30%

c) Non Keywords – 30%

d) Naked Links – 30%

If you were working with an SEO “expert” who has been building backlinks to your sites with only primary keyword anchor texts, your rankings will most definitely be affected.

I found these articles that talk about Google’s Penguin Algorithm that may help you understand how to correctly build spam-free and effective backlinks.

Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

http://searchengineland.com Tue, 08 Apr 2014 13:22:54 GMT

googlepenguin-featured It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which …

Read more …

A Very Mild Case of Google Penguin? – Search Engine Watch (#SEW)

http://searchenginewatch.com Tue, 08 Apr 2014 19:00:00 GMT

Not every site is impacted the same way by Penguin, Google’s algorithm that targets spammy link building tactics. On Twitter, Google’s Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a “very …

Read more …

Subdomain vs Subdirectory SEO according to Matt Cutts

Google’s Matt Cutts responds to a common question asked by webmasters of aggregate or large sites.

This video addresses the question: “I’m interested in finding out how Google currently views subdomains — whether there’s any difference between a site structured as a group of subdomains and one structured as a group of subdirectories.”

The answer might surprise you! Watch the video here:

 

I have always recommended the use of subdirectories.  A subdirectory structure helps make the domain an authority site if the subdomains are structured in a way similar to categories.   In order to boost authority, the category names do have to be set up in Latent Semantic Indexing (LSI) fashion.

Another consideration for using subdirectories is that virtually all large sites use it whenever direct user access is involved.  Look at Yelp, TripAdvisor, and Facebook.   Note that these mega sites do have subdomains for other purposes.

The main reason why I do not recommend the use of subdomains is the history of abuse with subdomains.  Matt Cutts even mentions that on this video.

Here is another discussion on the subject of subdomain vs subdirectory for SEO

Regardless of your ultimate choice, the problem for competitive keywords is that the search engines always takes the client to the front page of the domain or the subdomain and not directly to the keyword specific page.  What that means is that even though you have spent a lot of time optimizing a page for a specific keyword, your search visitor is still a click away from getting to the best page with the matching content.

For our advanced SEO clients, I install a script that redirects keyword searches directly to the subdirectory or page that is specific to the keyword. This helps increase conversion.

Set up an appointment with us now to find out if our custom redirect script is going to help you convert more search engine traffic into leads.