An Introduction to Pay Per Call Lead Generation
Pay-Per-Call lead generation (PPC Leads, also called cost-per-call leads) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. It is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website.
The Pay Per Call Leads model is targeted to local businesses and to clients whose customers wish to talk to the seller before buying a product. Vendors of pay-per-call advertising attribute the growth of the model to the popularity of mobile smartphones and claim that it reduces the costs of online click fraud.
Pay-per-call advertising is not to be confused with premium-rate telephone numbers. Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In general, the advertiser is only billed for calls that last at least one minute.
Pay Per Call Leads Service Description
Merchants define their relevant key terms, choose desired categories and a geographic area for the ad to appear (local, regional or national). From there, they create their ad, containing their company name, address, a short description and a trackable toll-free telephone number of the PPCall provider, which redirects to the advertiser’s actual phone number. This type of advertisement is popular with Yellow Pages companies.
Our proprietary Call Tracking Software (http://kalltrax.com) allows pay-per-call advertising providers to account for results. It is used to track, record, forward and account for every call. Calls can be automatically forwarded to the advertiser or sent to a call center where potential prospects are qualified before being passed along to advertisers. Average call duration are between 2 and 4 minutes.
Pay-per-call providers have higher rates than online pay-per-click providers, citing higher consumer intent to purchase and a higher conversion rate. Providers also report that captured call-data is more detailed and actionable than click-related data. PPCall extends beyond online advertising; it can be used in print, TV and outdoor advertising. It is available to businesses that do not have a website, because it routes prospective customers to a telephone number.
PPCall has been boosted by click-to-call features on smartphones, which permit a user to call a number by tapping a link, without having to dial the number manually. Apple’s Mac OS X Yosemite allows the same functionality on a desktop computer.
Pay Per Call Lead Generation Features
Pay Per Call Lead Generation is the ultimate client getting strategy for you because:
+ You Pay only for leads that meets your quality standards
+ Target leads by precise verticals, time of day, Languages and GEO-location
+ Flexible pricing, control your budget and cost per conversion
+ We take care of creating your custom campaign that will outperform your competitor
+ You do not have to pay for leads or you can dispute any leads that does not meet your standards
+ No risk advertising, No contract, pause or cancel any time
Call Us Today at (949) 351-4806 for a Free Pay Per Call Consultation
Call us today, before your competitor does.
Again the number is 949-351-4806.
Let me leave you with this…
I want you to ask yourself…
What would happen to your business if you brought in an additional 2 clients each, and every day? That is 60 new clients every month….