The Fastest Way to Get Targeted Buyers
If you cannot wait until your organic search engine optimization campaign kicks in, you can immediately deploy a paid search campaign using Pay Per Click to drive traffic to your website. You can start with a low budget and scale up fairly quickly. You can also choose the amount of money that you would pay for every click on your advertisement. Obviously, the higher you are able to pay for each click, the better your site appears on the premium advertisement section of the search results of the keywords relevant to you.
What is Pay Per Click Advertising?
Pay per click advertising is a type of Paid Search advertising on the search engines and the affiliated sites on their ad network. This helps you get targeted potential buyers who are currently searching for your products and services.
There are many different search engines on the Internet allowing such pay per click advertising. The largest in the Pay Per Click industry is Google. Although Google is not exclusively a Pay Per Click search engine, it does allow for Pay Per Click advertising in the (top, right, and bottom) boxes adjacent to the search results for any keyword. Additionally, Google provides Pay Per Click advertisements to its affiliate sites and other content sites as well.
What is Google AdWords
Google AdWords helps to buy pay-per-click advertising no matter how limited your budget is. The advantage of an AdWords ad is that you only have to pay for it when there is a click on your ad. This kind of advertising is highly targeted and most of the time only prospective buyers click it.
While opting for pay per click advertising, you start with a little investment. There is an activation fee (currently, it is only $5 USD). You can bid on the amount you want to pay for every keyword where you want your ad to appear and you set a daily budget. This will help you gauge performance of your website conversion from search engine traffic immediately. You can analyze the targeted traffic at your web site and consider the conversion rates of this traffic into paying customers.
Hire an Orange County Marketing Agency as Your PPC Management Agency
If you are looking for the premiere Orange County marketing agency to manage your Pay Per Click campaigns, look no further. As the leading Orange County PPC management agency, we have the expertise needed to deliver results for your pay per click campaigns through our expert PPC management services! Our PPC management services include: account setup, landing page design, keyword research, daily management, A/B split testing and landing page optimization.
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You can avail of our No Obligation PPC Campaign Audit. We have acquired a new technology that you can use any time to evaluate your PPC campaigns. Call us to send you the link and access it at your convenience. See our PPC Audit page.
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