The Google Dance – Number 1 Yesterday but Number 100 Today?

SEO veterans recall the “Google Dance” when Google’s rankings went through a change each month, sometimes dramatically, or when a new algorithm was launched. The Google Dance disappeared – for awhile until…

Who thought it would ever return? But it sure has, and we’re likely to be dancing even more.

Matt Cutts, Google’s SEO Guru, explains why in this video:

 

If you have a website you need to know how to rank your page on search engines. Whether you are promoting your website yourself or hiring a marketing consultant, you need to be aware that rankings are not all the time going linearly increasing. Your rankings could go up or down depending on your competition and the amount and quality of your online promotion.

Improve your website’s ranking by following the SEO tips listed below.

It is important that you learn how search engine optimization operates. In a perfect world, people would get to choose how websites are ranked. Instead, site rankings are determined by automatic, computer-based methods. The objective of search engine optimization is to convince search engines that your site is relevant and what their users want to see.

Several factors are utilized by a search engine to rank your site. Keywords present on your site will be taken into account by the search engine. The links leading to and from your site, as well its traffic and its update schedule, also contribute to its ranking.

As with so many things, inching your way up in search rankings is a process that occurs over time. You need to make sure that you take all the steps in order to guarantee your site is ready for all of the search engine crawlers. Try including keyword content in your main text, subheadings and titles.

Doing your research and putting in the time and effort is the surest way to help raise your ranking with search engines. While some people would find it convenient to pay money to search engines for better rankings, this would be unfair to other sites and would cause search engines to be less useful. Some search engines do have ad results at the top, but these are extremely expensive and separate from the normal results.

SEO is much more than just inserting keywords. You can maximize your chances of your website to be ranked with search engines by linking both within your pages, and by linking your site on external pages. You can foster off-site attention by swapping articles and links with other websites that cater to similar interests.

Targeted visitors are people who come to your website looking specifically for the products or services that you are selling. Targeted visitors came to your website looking for something specific. They want to possibly make purchases on your website. Nonetheless, there will be other people who are there just to browse your products. Don’t neglect these people, though. If your site is good enough, they may return when they actually want to buy something. However, these people are not the prospective customers you are searching for. Instead, you want to attract targeted customers whose needs are directly addressed by your products and services. That is precisely what makes keyword research so important. Knowing what keywords your target audience is searching for will help you tailor your website to them. Another viable way to draw a select audience is to be mindful of websites they frequent and advertise there.

Every business needs a website. If you plan to do business with customers online, your company must have its own website. Using the tips in this article, you will be able to optimize your site for the success you want to see.

And remember not to panic, if one morning you look at your rankings and it is not there!