Want To Optimize Your Site For Search Engine Crawlers? Start With These Tips

The Internet is akin to a giant corn field. There are a lot of ways to get better search engine rankings, and a lot of the time they’re similar looking. However, if you take your time and pay attention, you can get through this maze. The guidelines in this article are going to help you out.

Have a few short articles instead of longer ones to keep your rank high. Long pages aren’t searched as thoroughly by search engines as short ones are. Also, viewers will not want to waste a lot of time on your page.

Advertising isn’t going to bring up your ranking on the search engines. While you will get additional traffic from it, these visitors will not be counted towards your search engine rankings.

Pay-per-click is an effective way to utilize affiliate marketing tactics on your page. It’s true that the amount paid per click is a relatively small amount, but this can quickly accumulate into sizable earnings and it’s an easy service to set up.

If you want a high ranking, help the web crawlers succeed in their mission. Spiders analyze your site’s content and keyword usage to determine rankings; unless your content is easily indexed, your site may not rank as high as you’d like. A site map is a great feature to help spiders determine which pages are the most important.

A product feed is an effective way to grow your client roster and attract a larger number of visitors to your website. This is where you are going to be able to provide important selling points about your products. The next step is to distribute the feeds to online shopping sites as well as search engines. Customers interested in the area of business you represent can subscribe through a feed reader.

Look for a quality education site or non-profit organization, and ask if they will link with your content. If you link yourself to a source that has a good reputation, you will climb in the search engine ranks. Provide useful content that will encourage quality websites to feature links to your site. Create valuable content that reputable organizations will find worthwhile.

The best way to get a high search engine rank is to help the spiders. Web spiders are designed to crawl your site for keywords, but without the ability to easily navigate your site, they cannot rank your site properly. Create a site map that clearly indicates a hierarchy of pages, so that the spider will be able to index your site more accurately.

Site Map

When you add a site map to your site you add in an essential part for search engine optimization procedures. Spiders are much better at crawling a website if a site map is present. A huge site might require more than a single map. A good rule to go by is to show only 100 links maximum on any given site map.

After deciding on your keywords, be sure to place them in the title of your web page. The title will be the first impression visitors get of your website, so make it relevant and interesting. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find what they are looking for.

When creating anchor text for your website, simply using “click here” or other generic terms is not enough. Many people make the mistake of using generic links such as “click here”. Customize your links using keywords for added SEO benefits. Good anchor text will really help improve your search engine rank.

To garner higher search rankings for your site, understand the benefits and uses of social media and use these free sites to get noticed. You may assume that you don’t need to go beyond Twitter and Facebook, but that’s not true. Many social networking sites cater to specialized groups or interests, such as Christians or photography. You should become active on least a few that your business relates to, and use them as a platform to introduce people to your products.

Use adwords and adbrite as a form of online advertising. When you try to do search engine optimization yourself, it may not yield the increase in rankings you were hoping for. These advertisers specialize in increasing your hits. If this product is associated with Google, your hits will increase a ton.

Your title tag deserves your attention. It’s what your site’s pages will be listed by on search engines. It needs to be a good description of the website and have related keywords. And, you don’t want to make it too long either.

Check out the competitions’ HTML code. This will show you the best keywords that you can utilize. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.

Websites that are properly optimized for search engine results rarely employ image links. Search engines can not gather much information from an image link because it only provides them with a URL to index.

Site Links

Infuse the power of your SEO by using off-site links that connect to the highest possible quality content you can find. This is one important part to linking. Search engines like their top sites to have a nice mix of internal and off-site links, typically weighing those off-site links even more than the internal ones. Linking options that let you correspondingly link to yourself, like link exchanges, will also increase your rank.

Focus as much on keeping people on your site as you do to get them there. This will, in turn, assist in your PageRank numbers. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. There are a few ways to increase the visitors time spent. Add forums to encourage your visitors to really read the content of your site and discuss it with each other.

Be sure the first couple of sentences in your site’s first paragraph can be used as your HTML’s meta description tag. While you may establish your own tag, there are search engines that instead use the first few sentences from your page in their search results. Lacking content could hurt your SEO.

Be sure to put some time aside to really put these tips to use. You need to have some patience, and then you’ll get great results.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.