Get Top Listings With These SEO Tips

Most businesses have websites, but many have not created an effective online storefront. SEO is used by those wanting their site to be seen. Your business success is directly affected by the number of visitors to your website. Look to these tips to help you make a difference.

When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. Long pages are weighted less highly than short ones by search engines. Also, the majority of visitors will not spend the time necessary to read something that is extremely long.

When search engine optimizing your content, it’s essential to pay attention to the density of your keywords. The total use of keywords on any given page should be less than 20 percent.

Several articles on different topics are better than one long article on your website. Having multiple small article helps boost your site better than one large one. Also, viewers will likely read shorter articles.

Description Tags

When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. These description tags are a great value, as they are easy to add and improve ranking. Your meta tags should be useful and true. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.

A key to search engine optimization is to include a site map. It makes it much easier for the search engine’s spiders to crawl through your website’s information. A huge site might require more than a single map. You should not have too many links on any site map, it becomes too much for the search engine spiders.

A properly coded site is an important part of a successful SEO strategy. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines. If the Flash content is not indexed then your content won’t be indexed.

Search engines will best understand your web site’s content if you use proper descriptive tags. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. This also holds true for keywords appearing at the end of longer tags.

Consider article exchanges rather than just link exchanges. In an article exchange, you post an article written by someone else who has a website, while he posts your article on his website, with both of you crediting each other with a link. Both site benefit because of the content, the links and the increase in traffic.

Search Engine

Most importantly, the site must entertain and grab the attention of visitors. This is crucial for a successful business online. You need potential customers to keep returning to your site, as well as staying on the site for more than a few seconds. This will make your site’s ranking go up.

To make a specific page of a website more search engine friendly, include keywords in the page’s URL. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. By including keywords in your URL you will have a huge boost in search engine rankings.

Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. The text for this meta tag should not exceed 30 words. You should not exceed 100 KB on this page.

One piece of advice that we hear in the SEO world is to include keywords into your comment tags. Spend your effort on improving your website’s content instead.

The correct anchor text is very important when linking internally on your website. You should avoid vague and generic text links like “click here” because it is not helpful in increasing your search engine ranking. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Never make the mistake of trying to stuff too many keywords into your own site. Focus on the most important and relevant keywords to properly represent your website. Analytical tools are great for determining which words work the best.

You can use Javascript in your pages, but some search engine crawlers do not respond well to it. Using Java is a choice, but keep in mind that it makes your website rank differently.

Sign up for a free listing through services provided by Google. This will increase the visibility of your site. These services give you free publicity that, in turn, bring you more visitors and more visibility. The value of free advertising should never be overlooked.

Try looking at your competitor’s website source codes. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. You may not want to do the same thing, but you will learn a thing or two.

Give your articles keywords to improve your SEO. Make sure you include keywords that are especially pertinent to your content and niche. It will be easier to draw new readers into your site. Incorporate a keyword into the title, the summary, and about 4 to 5 times in the body.

It’s not enough to simply have your own website. You must optimize this website from top to bottom. As your site gets more visitors, you’re going to naturally realize increased sales. Develop a successful website by using the advice above.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.