Helpful Advice On How To Do Video Marketing

Perhaps you have grown weary of traditional marketing strategies. You need to give your customers real and pertinant information. But have you given video marketing a shot? If you haven’t, you should. This is a fantastic method that can reach a lot of people. The following are some terrific video marketing tricks that can help get you going.

Video marketing gives you a way to be more personal with your customers. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. Offer free samples to those whose questions you answered!

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The initial 15 seconds of the videos you make are the most important. This is the place to have a unique perspective and hook the viewer.

It is important to keep posting videos; don’t stop at the first one. You should always be uploading new videos for your viewers to come back and see. Having numerous videos online also increases your exposure and the awareness of your brand.

Each video should remain concise and focused. Prepare yourself so you do not wander off topic. Develop an outline of your video before you start shooting it. Being specific can really help you successfully market your product.

Keep YouTube in mind for your video marketing strategy. That’s the place your campaign and content should start. One reason is because you’ll obtain free video hosting. You also get immediate exposure to a large number of viewers. This means your video is out there to be seen here.

If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. The link ought to be embedded in the video itself. This will keep the link in one place even if your video gets embedded or shared.

To make a good video, do not assume that you need high production value. You do not have to have a professional camera to do a video. You really don’t even need to have a perfect script. Just act like you usually do and speak clearly to the camera. And in some cases, you will not even have to edit your video before publishing it. For example, you can use PowerPoint presentation or screen captures for your videos.

Provide quality content. Business videos can be interesting, fun, or newsworthy. You can use sites such as Facebook or Youtube to get more views on your video. Viewers want to learn something or get some type of benefit from what they are watching. Making your videos interesting is a great way to increase traffic.

If you work with some colleagues or employees, get them involved in your video marketing campaign. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. If possible, you can mix things up a bit by featuring multiple individuals.

On your video page, make sure you include an opt-in mailing list form. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

On your video page, make sure you include an opt-in mailing list form. A lot of people will sign up for a newsletter this way.

Always include a question in each video. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. To make this work efficiently, it has to be easy to do for the viewers.

If you aren’t good at videos, recruit outside help. Promote a contest where the winners receive gift certificates. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.

Video Marketing

With any video that you make, it is important to have your viewers respond in some way. This is known as the “call to action” in online marketing lingo. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. The key to success is to make these actions easy for your viewers.

As you increase your knowledge in video marketing, you will see more and more the opportunities that open up. Video marketing can be a great tool for building a client list. This will help you glean customers and grow your business.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on Amazon.com.